Instagram is no more the simple photo-sharing app that it once was. Its immense popularity around the world has catapulted it into becoming an unmatched brand marketing platform. Quite simply, no modern-day brand can afford to pass up the opportunities that Instagram has to offer.
If your brand already has an Instagram presence, you should focus on using photo filters to improve your Instagram marketing. In all, there are 24 filters you can use for photos, and in this article, we’ll take you through the best of the lot. So, if you want your Instagram photo posts to get you more Instagram followers, read on.
If you want a filter to pump up your photos’ vibrancy and contrast, there’s no filter better than Juno. It enhances the cooler tints of greens and blues and also adds some heat to the yellows and reds. The filter is an amazing choice, especially when it comes to bringing out all the colors in your photos. After you apply this filter, the cool colors will become more vivid, the warm colors will stand out, and your photos’ brightest areas will have a spectacular glow.
Clarendon is a handy filter for its cooling effect without compromising on the warmth of the mid-tones. For brighter highlights, this filter enhances the contrast and saturation. The best thing about Clarendon is that it does everything without making skin tones appear unnatural. Applying this filter will brighten the lighter areas of your photos. It will also darken the darker areas and add a cooler appearance – perfect for getting more Instagram likes.
Lark is the perfect filter for brightening a photo while maintaining its cool appearance. The filter enhances the greens and the blues, and it reduces the saturation on the reds. It has an increased exposure, which subdues the vibrancy of the colors for a mild, washed-out effect that looks calm. If you’re applying a filter to an outdoor photo, lark is one of the best Instagram filters to choose.
When you don’t want your photo to look natural, Lo-Fi is a filter you can consider for increasing saturation and exaggerating the shadows. The result is more vividness in the colors. Quite simply, if you want people to talk about your photo in the Instagram comments, use the Lo-Fi filter.
If you want to tone down the appearance of your photo without cutting down on its natural brightness and warmth, Valencia is one of the filters to consider. Applying this filter will emphasize your photo’s yellow hues. So, if your aim is to bring out the paler and lighter colors in your photo, go for Valencia. The filter also adds a warm and welcoming touch to photos.
6. X-Pro II
When you want people to notice your photos for increasing Instagram views, it’s best to apply a filter like X-Pro II. The filter offers a ton of contrast, and it also adds an intense vignette to photos’ edges. The color vibrancy is increased, and the shadows become darkened. If you’re deliberately going for a look that’s far from natural, X-Pro II is one of the filters we recommend applying.
If you’re going for a subtle vintage appearance, apply the Gingham filter. The filter decreases some of the saturation and highlights. It also adds a slight vignette without distorting the photo’s natural colors. As a result, this filter can give you some truly stunning photos that appear hazy and warm.
So, these are, in our opinion, the seven best photo filters for Instagram marketing purposes in 2022. Before we put an end to this article, we’d like to tell you about TurboMedia – a service that provides free Instagram followers and free Instagram likes. It’s a service that can boost your brand’s Instagram marketing efforts for long-term success.