Best Photo Filters to Use for Your Instagram Marketing in 2022

Instagram is no more the simple photo-sharing app that it once was. Its immense popularity around the world has catapulted it into becoming an unmatched brand marketing platform. Quite simply, no modern-day brand can afford to pass up the opportunities that Instagram has to offer.

If your brand already has an Instagram presence, you should focus on using photo filters to improve your Instagram marketing. In all, there are 24 filters you can use for photos, and in this article, we’ll take you through the best of the lot. So, if you want your Instagram photo posts to get you more Instagram followers, read on.

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1. Juno

If you want a filter to pump up your photos’ vibrancy and contrast, there’s no filter better than Juno. It enhances the cooler tints of greens and blues and also adds some heat to the yellows and reds. The filter is an amazing choice, especially when it comes to bringing out all the colors in your photos. After you apply this filter, the cool colors will become more vivid, the warm colors will stand out, and your photos’ brightest areas will have a spectacular glow.

2. Clarendon

Clarendon is a handy filter for its cooling effect without compromising on the warmth of the mid-tones. For brighter highlights, this filter enhances the contrast and saturation. The best thing about Clarendon is that it does everything without making skin tones appear unnatural. Applying this filter will brighten the lighter areas of your photos. It will also darken the darker areas and add a cooler appearance – perfect for getting more Instagram likes.

3. Lark

Lark is the perfect filter for brightening a photo while maintaining its cool appearance. The filter enhances the greens and the blues, and it reduces the saturation on the reds. It has an increased exposure, which subdues the vibrancy of the colors for a mild, washed-out effect that looks calm. If you’re applying a filter to an outdoor photo, lark is one of the best Instagram filters to choose.

4. Lo-Fi

When you don’t want your photo to look natural, Lo-Fi is a filter you can consider for increasing saturation and exaggerating the shadows. The result is more vividness in the colors. Quite simply, if you want people to talk about your photo in the Instagram comments, use the Lo-Fi filter.

5. Valencia

If you want to tone down the appearance of your photo without cutting down on its natural brightness and warmth, Valencia is one of the filters to consider. Applying this filter will emphasize your photo’s yellow hues. So, if your aim is to bring out the paler and lighter colors in your photo, go for Valencia. The filter also adds a warm and welcoming touch to photos.

6. X-Pro II

When you want people to notice your photos for increasing Instagram views, it’s best to apply a filter like X-Pro II. The filter offers a ton of contrast, and it also adds an intense vignette to photos’ edges. The color vibrancy is increased, and the shadows become darkened. If you’re deliberately going for a look that’s far from natural, X-Pro II is one of the filters we recommend applying.

7. Gingham

If you’re going for a subtle vintage appearance, apply the Gingham filter. The filter decreases some of the saturation and highlights. It also adds a slight vignette without distorting the photo’s natural colors. As a result, this filter can give you some truly stunning photos that appear hazy and warm.

So, these are, in our opinion, the seven best photo filters for Instagram marketing purposes in 2022. Before we put an end to this article, we’d like to tell you about TurboMedia – a service that provides free Instagram followers and free Instagram likes. It’s a service that can boost your brand’s Instagram marketing efforts for long-term success.

How to Use Instagram for Supporting Social Causes

Social media has made a significant difference in terms of brands supporting social and political causes. Before social media became as popular as it is today, the majority of people didn’t associate their favorite brands with their respective stances on different social issues. However, now, things have radically changed.

An increasing number of brands are using social media platforms to raise awareness and money as well for various social causes, and yours should too. So, if you’re wondering how to best use Instagram for social causes, read on.

Why does supporting social causes on Instagram matter for your brand?

Your brand’s stance on social issues reflects its underlying ethics, ideals, principles, and values. For instance, you can use Instagram for Ukraine-Russia War to show your brand’s disapproval of the brutal war waged by Vladimir Putin. Subsequently, your brand will be regarded as one that respects humanity and people’s rights to their political freedoms.

On the other hand, if you don’t show your support for any social cause, a lot of people are likely to think that you don’t care about what’s going on in the world. And why would people trust a brand that doesn’t think beyond business? So, by supporting social causes on Instagram, your brand will resonate with like-minded audiences. Eventually, many among those audiences may become long-term, loyal customers.

Tips for using Instagram to support social causes

You can put the following tips into practice to use Instagram for showing your brand’s support for social causes:

Be authentic

For some brands on Instagram, supporting social causes is all about PR, but ideally, you should be authentic. After all, if what you’re preaching on Instagram isn’t what you practice in real life, what’s the point? For instance, if your brand is all about using locally-sourced products, don’t just post your support for local sourcing. Instead, do it and let people know that you do it. It’ll raise awareness, and your brand will be respected for practicing what you preach.

Be accountable

Raising funds for a campaign is something you can do by asking for donations on Instagram. However, you’ve got to remember that fundraising isn’t just about raising funds; it’s also about utilizing the funds to meet goals. And when you’re utilizing the funds, it’s important to show the audience how exactly you’re utilizing them. In recent years, donation-driven scams have pervaded the social media landscape, and if you aren’t accountable, you risk losing the trust and respect of the people.

Build momentum through appropriate hashtag use

Regular posts aren’t enough for raising awareness about and supporting social causes on Instagram. Your posts have got to be accompanied by the right hashtags. Per Instagram post (regular posts), you can use 30 hashtags. However, ideally, you shouldn’t go beyond 7 – 8 hashtags, as too many of them will make it look like your brand’s trying too hard to get attention. Also, using relevant hashtags is important, as they will help your content to get found by the Instagram community.

A great piece of news for brands using Instagram as the primary social media platform for supporting social causes is that a new feature is being tested. The feature aims to make it easier for brands to fundraise, support, and raise awareness directly through hashtags. So, when this feature becomes standard, be sure to put it to good use.


As the Instagram algorithm undergoes further changes in the future, it’s safe to say that things are only going to get easier for brands in terms of supporting social causes.
Before we bid you goodbye, for the time being, we want to remind you of the services of TurboMedia. A software tool that provides free Instagram views and free Instagram comments, TurboMedia is what you need to give your brand a boost on Instagram. Additionally, you can also get free Instagram followers from TurboMedia.

How Being a Relatable Influencer Can Help You Grow Your Instagram Account

Instagram has come a long way from its beginnings in 2010 as a basic photo-sharing app. It has evolved to become one of the most powerful social media platforms in the world today, with more than 1 billion monthly active users. Instagram is also credited with giving a push to the influencer culture, which started sometime around its launch. This can be corroborated by a report which says that the Instagram influencer market was worth around $1.7 billion in 2019. Given the trends, it is expected to grow even further in the coming years.

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Influencers play a vital role in increasing engagement among the users by creating unique content that resonates with the audience. This could be anything from food reviews, clothing hauls, brand overviews to skincare content. So what does it take to be an influencer on the platform? In this article, we will explore how being a relatable influencer can help you grow your Instagram channel.

Relatable Content and Instagram Influencers

Instagram influencers are often considered to be the driving force behind the growth of a channel. This is because they invite their followers into their lives, which in turn leads to the establishment of trust in the audience.

According to the Culture of Influence Report, most of the shoppers among the Millennials and the Gen Z population tend to follow Instagram influencers they consider to be more relatable. A survey was conducted on the consumption patterns of this age group, which saw the participation of 500 young shoppers from the United Kingdom and around 1,000 from the United States. Around 89 percent of the respondents in the survey said that they follow those content creators, which they believed seemed like nice people. It is evident from this study that these young consumers prefer to follow relatable influencers who do not necessarily act like influencers. Brands and influencers who are looking to expand their reach on the platform need to take their view into account. This is especially important because these young consumers are also the largest group of digital buyers at present.

If you want to expand your reach as an influencer on the platform, it is important to be a friend instead of a salesperson. If you are able to create relatable content successfully, it will help in bringing in engagement in the form of Instagram views, likes, and shares. Besides this, you will be able to create a conversation around the content you create.

Tips for Creating Relatable Content

Making content that people find relatable is not an easy task. You need to develop a better understanding of your audience and their interests. Here are some tips for creating relatable content on Instagram.

1. Move away from automated content

It is important to include human elements in the content you create, which allows the audience to connect with you. Your content should be related to something that is a part of your life and which allows people to nod in recognition.

2. Be vulnerable

Most people tend to like people who show vulnerability on social media. If you want to create content that is relatable, do not hide your flaws from the audience. You can show your vulnerability in front of them and explain how it has helped you in learning something in life.

3. Relatable Humor

Do not shy away from adding humor to your content. Humor is a universal language that allows you to forge connections with your audience on a more intimate level. If you are able to create content that is genuinely funny, finding inspiration from real-life situations, it would certainly resonate with your audience.


Creating relatable content as an influencer is not easy, but with these tips, you will be able to employ better strategies for increasing engagement on Instagram. Being a relatable influencer will help in fostering an engaged community, and you will be able to attract more brand collaborations. If you are looking to kickstart your growth on the platform, you can consider buying free Instagram likes, free Instagram followers, and free Instagram comments from Turbomedia. With these services, you will be able to increase the credibility and recognition of your Instagram profile, and over time this can aid in the organic growth of your account. To know more about our services, contact us today!

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