In recent years, social commerce or Scommerce has become an industry of its own, and right now, its value is nearly a whopping $90 billion. Over the next few years, there are projections that estimate the industry’s valuation to go up to more than $600 billion. But what is social commerce? And how can you leverage social commerce features on Instagram? To find out the answers, read on.
Understanding social commerce
There’s no hard and fast definition of social commerce. However, roughly, it refers to eCommerce features that have been incorporated by social media platforms. One of the biggest social media platforms with social commerce features right now is Instagram.
On Instagram, brands can create shoppable posts, i.e., posts tagged with the brands’ products. Users can browse products on Instagram, check out their details and specifications, and can purchase them – all without leaving the Instagram app.
For brands with younger audiences, Instagram’s social commerce features have been nothing short of a boon. The features have allowed such brands to connect to their target audiences in ways that simply weren’t possible before. In addition to shoppable posts, brands can also take advantage of Instagram ads.
Tips for leveraging Instagram’s social commerce features
While it’s true that Instagram is loaded with social commerce features, the fact is that if you want to make the most of them, you have to leverage them properly. Read on to know how you can do that by putting certain things into practice:
- Pay attention to optimizing your content: If your content is not up to the mark, you don’t have much of a chance of convincing your target audience to purchase your products. That’s why content optimization is vital on Instagram. Your content includes elements such as captions, videos, images, and text. It’s important that you optimize all of them to ensure that your content has both style and substance to offer to your audience.
- Consider influencer marketing: On Instagram, influencers are considered experts across their respective niches. If you can collaborate with them, you can access their audiences in addition to your own, which will take your brand awareness to a whole new level. In recent years, influencer marketing has benefited countless businesses on Instagram, and it can benefit you as well. However, you should pursue influencer marketing with some caution, as Instagram is full of fake influencers these days.
- Start by promoting only a few products: If you have a large product catalog, you may be tempted to promote all your products on Instagram. However, if you truly want to reap the rewards of Instagram’s social commerce features, you should promote only a few products when starting out. Eventually, as your products generate sales, you can introduce more to your audience. The purpose of doing this is to reduce the entry barrier for audiences. For instance, if there are too many products to choose from, your audience may be overwhelmed, which increases the entry barrier. Another example of increasing the entry barrier is promoting only your costliest products.
- Give your audience’ social proof’: Social proof refers to information about the past buyers of your products. Providing social proof to your Instagram audience can make your brand more trustworthy. One of the best examples of social proof is user-generated content, or UGC. You can share user-generated content on your feed to showcase how buyers are benefiting from your products.
So, these were a few ways of leveraging the social commerce features on Instagram. Before we bid you goodbye for this article, we’d like to remind you of TurboMedia, a software tool for free Instagram views and free Instagram likes – perfect for brands that are new to Instagram.