No matter how well you market your brand on Instagram, the fact is that brands tend to stagnate over time. If your branding on Instagram has stagnated, you’re likely to see dipping engagement rates. In such a scenario, you should work towards brand revitalization, so your engagement rates increase again. But how do you go about doing it?
In this article, we’re going to provide you with all the relevant answers to this question. So, if you’re considering Instagram account reinvention, read on.
1. Make changes to your bio and profile picture
Instagram doesn’t offer a whole lot of space for business profiles in their bio sections. However, just because there isn’t a lot of space to work with in your bio section doesn’t mean that it isn’t important. Remember, when an Instagram user visits your account for the very first time, the bio is one of the first things that the user will see. So, if your business’s bio has been the same for a long time, it’s time to make some changes to it.
Along with your bio section, you should also focus on your profile picture. If your business is undergoing a large-scale branding overhaul, it probably will have a new and improved logo as well. You should upload a picture of this logo as your profile picture. This will let your Instagram followers know that you are changing Instagram branding and they can look forward to a lot of new things in the days ahead.
2. Delete previous posts that don’t align with your rebranding objectives
Certain posts that you may have shared with your followers in the past may not be relevant to your brand anymore. It’s vital that you go back to those posts and manually delete them one by one. Of course, this isn’t mandatory. However, if you truly want to rebrand on Instagram, you’ve got to put in the work to do it.
If you choose to let older, irrelevant posts be, your new followers may be confused and wonder as to what your brand truly stands for. The last thing you’d want during your Instagram rebranding is for your audience to have any confusion regarding your brand identity.
3. Follow the right accounts for proper image building
Most brands tend to focus so much on their own Instagram followers that they forget who they are following. You might think that it doesn’t matter, but the fact is that it does. A lot of rebranding is about image-building, and how your target audience perceives you often boils down to the accounts you follow.
Ideally, you should follow accounts that belong to brands and influencers that are operating in your niche or are at least related to your niche. Also, ensure that you’re not following accounts that post offensive content. If you do, unfollow them immediately as they may significantly damage the reputation of your brand.
4. Make the most of Instagram Stories
Instagram Stories is one of the most potent marketing features that Instagram has to offer, and it can come in really handy when you’re reinventing yourself on the platform. Through Instagram Stories, you can let people know in real time that your brand is going through a major overhaul. This will allow them to know what to expect from you.
Sure, whether or not you use the feature is completely up to you. However, the fact is that Instagram Stories posts tend to have much bigger impacts compared to regular feed posts.
So, if you want more engagement in the form of Instagram likes and Instagram comments, it’s time to reinvent yourself. Also, if you want to give your Instagram account a boost during the rebranding phase, why not try TurboMedia? TurboMedia is a software tool that’s perfect for increasing Instagram views. You can also get free Instagram likes and free Instagram followers through TurboMedia.