The Case for Reinventing Yourself on Instagram for Better Engagement

No matter how well you market your brand on Instagram, the fact is that brands tend to stagnate over time. If your branding on Instagram has stagnated, you’re likely to see dipping engagement rates. In such a scenario, you should work towards brand revitalization, so your engagement rates increase again. But how do you go about doing it?

In this article, we’re going to provide you with all the relevant answers to this question. So, if you’re considering Instagram account reinvention, read on.

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1. Make changes to your bio and profile picture

Instagram doesn’t offer a whole lot of space for business profiles in their bio sections. However, just because there isn’t a lot of space to work with in your bio section doesn’t mean that it isn’t important. Remember, when an Instagram user visits your account for the very first time, the bio is one of the first things that the user will see. So, if your business’s bio has been the same for a long time, it’s time to make some changes to it.

Along with your bio section, you should also focus on your profile picture. If your business is undergoing a large-scale branding overhaul, it probably will have a new and improved logo as well. You should upload a picture of this logo as your profile picture. This will let your Instagram followers know that you are changing Instagram branding and they can look forward to a lot of new things in the days ahead.

2. Delete previous posts that don’t align with your rebranding objectives

Certain posts that you may have shared with your followers in the past may not be relevant to your brand anymore. It’s vital that you go back to those posts and manually delete them one by one. Of course, this isn’t mandatory. However, if you truly want to rebrand on Instagram, you’ve got to put in the work to do it.

If you choose to let older, irrelevant posts be, your new followers may be confused and wonder as to what your brand truly stands for. The last thing you’d want during your Instagram rebranding is for your audience to have any confusion regarding your brand identity.

3. Follow the right accounts for proper image building

Most brands tend to focus so much on their own Instagram followers that they forget who they are following. You might think that it doesn’t matter, but the fact is that it does. A lot of rebranding is about image-building, and how your target audience perceives you often boils down to the accounts you follow.

Ideally, you should follow accounts that belong to brands and influencers that are operating in your niche or are at least related to your niche. Also, ensure that you’re not following accounts that post offensive content. If you do, unfollow them immediately as they may significantly damage the reputation of your brand.

4. Make the most of Instagram Stories

Instagram Stories is one of the most potent marketing features that Instagram has to offer, and it can come in really handy when you’re reinventing yourself on the platform. Through Instagram Stories, you can let people know in real time that your brand is going through a major overhaul. This will allow them to know what to expect from you.

Sure, whether or not you use the feature is completely up to you. However, the fact is that Instagram Stories posts tend to have much bigger impacts compared to regular feed posts.

Conclusion

So, if you want more engagement in the form of Instagram likes and Instagram comments, it’s time to reinvent yourself. Also, if you want to give your Instagram account a boost during the rebranding phase, why not try TurboMedia? TurboMedia is a software tool that’s perfect for increasing Instagram views. You can also get free Instagram likes and free Instagram followers through TurboMedia.

Top Tactics to Work In Brand Endorsements In Your IGTV

IGTV is an Instagram app that allows users to create and publish long-form videos. Due to the popularity of Instagram among brands for promotions and endorsements, IGTV too has become a potent video-centric marketing platform. If your brand wants helpful information about Instagram video endorsement, you’re at the right place. In this article, we’ll take you through the most effective tactics that brands can employ on IGTV to make endorsements successful. So, sit back, and read on!

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1. Decide on a format

IGTV is different from your regular Instagram feed and Stories posts in terms of content format. When it comes to your feed and Stories posts you can do down the random route and share practically whatever you want. However, as IGTV is exclusively a long-form video platform, you shouldn’t create and publish random videos, as it can hurt the image of your brand.

So, before you start publishing videos on IGTV, you have to decide on a format – one which aligns with what your brand is all about. Once you’ve found the ideal format, we recommend creating a series around it so you can keep sharing videos with your Instagram followers that inform and entertain as well.

2. Experiment with tutorial videos

While different brands have tasted success through different types of videos on IGTV, one type of video is almost sure to result in Instagram views – tutorial videos. Over the years, countless brands have tried their hands at tutorial videos. When well-made, these videos can tell your audiences about the various features of your products and/or services.

You can either choose to keep things simple and straightforward or make your videos complex, depending on your target audience. For instance, if you’re targeting the masses through your videos, simple and easy-to-understand videos are the way to go. However, if you have a niche audience, you can choose to spice things up a little.

3. Keep your video length between 2 – 5 minutes

IGTV, similar to YouTube, is a long-form video platform, i.e. your videos can be as long as you want them to be. However, just because you can publish lengthy videos on the platform doesn’t mean you always should. Of course, when it comes to complex topics, lengthy videos work better than short videos due to the time needed to explain the topics. However, if the topic isn’t too complex, it’s best to make your videos between 2 – 5 minutes long.

The reason for this is simple – the attention spans of most modern-day internet users are short. It only takes a fraction of a second to get bored, and if your audience does get bored, there’s no way they’ll stick around to the end of your videos. So, keep it as long as it takes to get the message across, and no more.

4. Include call-to-action (CTA) messages

No matter how thrilling your brand endorsement videos are, ultimately, you’d want them to motivate viewers to buy your products. This is where call-to-action (CTA) messages can come into the picture and play an important role in transforming viewers into buyers.

Ideally, it’s best to include CTA messages at the end of your videos rather than at the beginning or in the middle. Additionally, remember not to stuff your videos with CTA messages. Your videos should be full of substance, and 2 – 3 call-to-action (CTA) messages should be enough.

Conclusion

So, those were 4 of the top tactics to make your brand endorsement videos effective on IGTV. If your brand is new to the Instagram platform, we recommend trying TurboMedia – a software tool for getting free Instagram likes and free Instagram followers. Through TurboMedia, you can also increase user engagement in the form of Instagram comments and Instagram likes.

Things You Can Do To Return to Normal After Your Shadow Ban Has Been Lifted

An Instagram shadow ban refers to the banning or blocking of social media content. Typically, when shadow bans are enforced on users, they are not aware of it, as shadow banning isn’t something that Instagram officially does. For new brands hoping to reach their target audiences through Instagram, shadow bans can be devastating. But why are shadow bans enforced by Instagram? And what can you do to make things right again once the shadow ban is lifted? For all the answers to these questions, read on.

Instagram Optimization and Hashtags Research
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Why do accounts get shadow banned?

A shadow banned account is typically the result of the account engaging in one or more malpractices on Instagram. For instance, there are numerous Instagram accounts that turn to buy Instagram followers in the form of bots from dubious sources. These users believe that they can quickly scale the Instagram ladder and make an impression on target audiences by buying bot followers. Unfortunately, in the long run, their accounts tend to get shadow banned, as Instagram has a strict policy against users who bloat their follower counts and user engagement through bots.

Another reason an account might get shadow banned is the excessive use of hashtags. On Instagram, hashtags play a pivotal role in content discoverability. However, many users exploit hashtags by including irrelevant hashtags across all their posts, simply to be discovered. Again, this is a blatant violation of Instagram’s policy, which advises the use of relevant hashtags only (up to 30 per post). Accounts that share inappropriate or abusive or sensitive content are also at risk of getting slapped with a shadow ban.

Are shadow bans ever lifted?

The good news is that Instagram almost always lifts shadow bans – the only exceptions being accounts that continue to engage in malpractices despite being shadow banned.

So, if your account does get shadow banned, you don’t need to worry much about account recovery. We recommend doing one or more of the following to make sure that the shadow ban is lifted as soon as possible:

  • Stop all Instagram activity for a few days – sometimes, accounts with too much activity are shadow banned as Instagram mistakes them for bot accounts.
  • Report the issue – this generally makes things return to normal rapidly, but only if you haven’t violated Instagram’s Community Guidelines.
  • Do away with apps you’ve linked to Instagram – some of them may be bot-driven apps whose activity may be violating the Community Guidelines.

What to do after your shadow ban is lifted?

Once Instagram lifts your shadow ban, we recommend doing the following things to ensure that your account gets back to functioning normally:

  • Go through the Community Guidelines and Terms of Use: Instagram’s Community Guidelines and Terms of Use state quite clearly what you can and can’t do on the platform. So, go through them thoroughly to steer clear of potential violations.
  • Avoid spamming: Spamming your followers through Instagram likes and Instagram comments isn’t something we recommend. If you’re overdoing it, some of your followers may get annoyed and end up reporting your account, which is quite likely to lead to a shadow ban again.
  • Keep a check on your activity on Instagram: Even if you’re feeling hyperactive on Instagram, we strongly advise you to refrain from doing things like liking over 100 posts within an hour and/or sending 50 DMs in a matter of minutes.
  • Exercise caution when using hashtags: Sure, you can include up to 30 hashtags in every Instagram post, but it’s best not to do that. Also, use only relevant hashtags and never use banned hashtags. For a full list of banned hashtags, you can use Google search to your advantage.
  • Say no to bots: Bot-driven apps and services may make tall claims about increasing Instagram views drastically overnight. However, in the long run, these services do more harm than good. So, say no to them and say yes to organic growth on Instagram.

Conclusion

If you are on the lookout for free Instagram likes and free Instagram followers which are safe, you should consider using TurboMedia – a software tool for brands hoping to make a mark on Instagram.

How to Choose the Right Colors for Your Instagram Aesthetic?

A great Instagram aesthetic is one that involves the right use of colors in the context of your brand. Different brands have achieved Instagram success by developing unique color palettes, and you can do the same. If you want to know how, you’re at the right place.

In this article, we’ll tell you how you can choose the right colors for your Instagram aesthetic. We’ll focus on various important aspects such as color psychology and how it can affect brand recognition. So, read on.

1. Before anything else, focus on incorporating the colors of your brand

Irrespective of what the colors of your brand are, you must use them as the dominant colors across your Instagram account. This will facilitate brand cognition, which is something that comes way before recognition. Focusing on incorporating your brand’s colors will make sure that Instagram users remember your brand. After all, you have to first be on the minds of your target audience before there’s any chance of them buying from you, right?

2. Know about various color palettes and what they can help your brand achieve on Instagram

There’s a wide variety of color palettes that function on the basis of color theory and psychology. You should incorporate one or more of these palettes based on what you want your brand to achieve on Instagram. Here are a few examples of commonly-used color palettes:

  • Analogous: An analogous color palette refers to colors whose color wheel positions are close to each other. For instance, pink, orange, and red are considered analogous colors. Analogous color palettes are considered incredibly effective in building brand awareness.
  • Monochromatic: Monochromatic color palettes consist of numerous shades of one color. For brands associated with single colors, these color palettes facilitate the development of consistency.
  • Triadic: Triadic color palettes involve the use of 3 equidistant colors on the color wheel. If you want your branding to be aggressive and playful, using a triadic color palette is a great option. However, if you’re looking for a more sober aesthetic, it would be best to steer clear of triadic color palettes.
  • Complementary: If you want your aesthetic to look innovative and feel communicative, a complementary color palette would work wonders. Typically, these color palettes involve bold pairings that offer a stark contrast. For instance, the combination of coral and navy blue is a great example of a complementary color palette.
  • Neutral and neutral plus: These color palettes consist of earthy and natural colors, and you can achieve contrast through the use of such palettes by pairing a neutral color with a non-neutral color. For brands that operate sustainably, these palettes make for amazing choices.

3. Post images that work well with your color palette choices

Now that you’ve incorporated your brand’s signature colors and also your preferred color palette, it’s time to turn your attention toward the images you post. Quite simply, if the images don’t work well with your other colors, your feed will still look inconsistent and incoherent to your Instagram followers. So, always stick to the imagery that complements your feed’s overall vibe and aesthetic.

Even if you want to post an image that’s conflicting with your feed’s colors, why not apply a filter? Instagram offers users a diverse array of filters that you can make the most of to optimize an image based on your account’s existing color schemes.

Conclusion

Once you’ve perfected your Instagram aesthetic, you can expect more Instagram views to come your way, along with increased Instagram comments and Instagram likes. Last but not the least, we’d like to recommend TurboMedia, a software tool for brands to get free Instagram likes and free Instagram followers.

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