5 Tips to Successfully Rebranding Your Instagram Account
Over the years, Instagram has emerged as the most effective platform for brand development and marketing. As of 2017, there were more than 25 million active business accounts on the platform, and since then, the number has only increased further. Given the intense competition on the platform, it is important for businesses to constantly refine themselves to provide better products/services.
If you feel that the quality of your content is not up to mark and your Instagram presence is not effective in engaging the audiences, you should consider rebranding on Instagram. In this article, we will provide you with some great tips for employing a different approach to branding yourself.
Why should you consider rebranding?
Branding is very important for the success of a business. It is what sets a business apart in the eyes of the consumers. However, with time, the brand can start looking dated. There are many indications that your brand value has declined in the market –
- Failing to acquire any new customers.
- Marketing strategy is not in keeping with the latest trends.
- Inability to connect with the customers.
Rebranding can prove to be a game-changer in this situation. However, rebranding is much more than adding a new logo, new Instagram name, and brighter colors to the feed. It is about overhauling your entire content strategy so that you can cater to the needs of your followers in a better way. By following a customer-centric rebranding approach, you will be able to see new Instagram followers, more Instagram likes, and Instagram comments rolling in.
Tips for rebranding on Instagram
1. Create a new marketing plan
When you are rebranding your Instagram account, it is important to bring practical changes to your marketing strategy. You need to determine the things you want to change about it, including the type of content and the posting schedule. Besides this, you would also have to research new tags and keywords that are consistent with your new brand voice.
2. Keep a follower-centric approach
The rebranding exercise is done to increase engagement and reel in new followers, so it is important to keep a follower-centric approach. To do this, you need to understand the wants of the consumers and what kind of content the users find most engaging. Thereafter, you can design the rebranding campaign accordingly.
3. Pay attention to the visual content
It is a fact that information is often transmitted to the brain in the form of visual content. This is why most people are able to process images around 60,000 times faster than texts. It is important to focus on visual content when you are rebranding your Instagram account. The key is to devise new ways to make your visual content stand out in the sea of similar kinds of content.
4. Establish a tone for rebranding
When you are rebranding your visual content on Instagram, you should consider incorporating interesting captions and other creative elements to establish a new tone for your brand.
5. Keep your audience in the loop
Any attempt at rebranding would confuse your existing followers initially. You might get DMs and comments from many of your followers enquiring about the need for rebranding. It is important to answer their queries and keep interacting with them. Keeping them in the loop is essential while carrying out the rebranding exercise. Over time, they will get used to the new brand voice.
With these tips for rebranding your Instagram account, you can develop an effective rebranding strategy to bring in more engagement on the platform in the form of Instagram views, likes, comments, and follows. If you are looking for other ways to aid the growth of your Instagram account, TurboMedia has a range of premium Instagram services like free Instagram followers and free Instagram likes. Buying any of these services can help in promoting new and organic growth of your Instagram account. Besides, all the TurboMedia services come with a 100% guarantee of safety. To know more, contact us today!
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