The Case for Reinventing Yourself on Instagram for Better Engagement

No matter how well you market your brand on Instagram, the fact is that brands tend to stagnate over time. If your branding on Instagram has stagnated, you’re likely to see dipping engagement rates. In such a scenario, you should work towards brand revitalization, so your engagement rates increase again. But how do you go about doing it?

In this article, we’re going to provide you with all the relevant answers to this question. So, if you’re considering Instagram account reinvention, read on.

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1. Make changes to your bio and profile picture

Instagram doesn’t offer a whole lot of space for business profiles in their bio sections. However, just because there isn’t a lot of space to work with in your bio section doesn’t mean that it isn’t important. Remember, when an Instagram user visits your account for the very first time, the bio is one of the first things that the user will see. So, if your business’s bio has been the same for a long time, it’s time to make some changes to it.

Along with your bio section, you should also focus on your profile picture. If your business is undergoing a large-scale branding overhaul, it probably will have a new and improved logo as well. You should upload a picture of this logo as your profile picture. This will let your Instagram followers know that you are changing Instagram branding and they can look forward to a lot of new things in the days ahead.

2. Delete previous posts that don’t align with your rebranding objectives

Certain posts that you may have shared with your followers in the past may not be relevant to your brand anymore. It’s vital that you go back to those posts and manually delete them one by one. Of course, this isn’t mandatory. However, if you truly want to rebrand on Instagram, you’ve got to put in the work to do it.

If you choose to let older, irrelevant posts be, your new followers may be confused and wonder as to what your brand truly stands for. The last thing you’d want during your Instagram rebranding is for your audience to have any confusion regarding your brand identity.

3. Follow the right accounts for proper image building

Most brands tend to focus so much on their own Instagram followers that they forget who they are following. You might think that it doesn’t matter, but the fact is that it does. A lot of rebranding is about image-building, and how your target audience perceives you often boils down to the accounts you follow.

Ideally, you should follow accounts that belong to brands and influencers that are operating in your niche or are at least related to your niche. Also, ensure that you’re not following accounts that post offensive content. If you do, unfollow them immediately as they may significantly damage the reputation of your brand.

4. Make the most of Instagram Stories

Instagram Stories is one of the most potent marketing features that Instagram has to offer, and it can come in really handy when you’re reinventing yourself on the platform. Through Instagram Stories, you can let people know in real time that your brand is going through a major overhaul. This will allow them to know what to expect from you.

Sure, whether or not you use the feature is completely up to you. However, the fact is that Instagram Stories posts tend to have much bigger impacts compared to regular feed posts.


So, if you want more engagement in the form of Instagram likes and Instagram comments, it’s time to reinvent yourself. Also, if you want to give your Instagram account a boost during the rebranding phase, why not try TurboMedia? TurboMedia is a software tool that’s perfect for increasing Instagram views. You can also get free Instagram likes and free Instagram followers through TurboMedia.

Top Tactics to Work In Brand Endorsements In Your IGTV

IGTV is an Instagram app that allows users to create and publish long-form videos. Due to the popularity of Instagram among brands for promotions and endorsements, IGTV too has become a potent video-centric marketing platform. If your brand wants helpful information about Instagram video endorsement, you’re at the right place. In this article, we’ll take you through the most effective tactics that brands can employ on IGTV to make endorsements successful. So, sit back, and read on!

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1. Decide on a format

IGTV is different from your regular Instagram feed and Stories posts in terms of content format. When it comes to your feed and Stories posts you can do down the random route and share practically whatever you want. However, as IGTV is exclusively a long-form video platform, you shouldn’t create and publish random videos, as it can hurt the image of your brand.

So, before you start publishing videos on IGTV, you have to decide on a format – one which aligns with what your brand is all about. Once you’ve found the ideal format, we recommend creating a series around it so you can keep sharing videos with your Instagram followers that inform and entertain as well.

2. Experiment with tutorial videos

While different brands have tasted success through different types of videos on IGTV, one type of video is almost sure to result in Instagram views – tutorial videos. Over the years, countless brands have tried their hands at tutorial videos. When well-made, these videos can tell your audiences about the various features of your products and/or services.

You can either choose to keep things simple and straightforward or make your videos complex, depending on your target audience. For instance, if you’re targeting the masses through your videos, simple and easy-to-understand videos are the way to go. However, if you have a niche audience, you can choose to spice things up a little.

3. Keep your video length between 2 – 5 minutes

IGTV, similar to YouTube, is a long-form video platform, i.e. your videos can be as long as you want them to be. However, just because you can publish lengthy videos on the platform doesn’t mean you always should. Of course, when it comes to complex topics, lengthy videos work better than short videos due to the time needed to explain the topics. However, if the topic isn’t too complex, it’s best to make your videos between 2 – 5 minutes long.

The reason for this is simple – the attention spans of most modern-day internet users are short. It only takes a fraction of a second to get bored, and if your audience does get bored, there’s no way they’ll stick around to the end of your videos. So, keep it as long as it takes to get the message across, and no more.

4. Include call-to-action (CTA) messages

No matter how thrilling your brand endorsement videos are, ultimately, you’d want them to motivate viewers to buy your products. This is where call-to-action (CTA) messages can come into the picture and play an important role in transforming viewers into buyers.

Ideally, it’s best to include CTA messages at the end of your videos rather than at the beginning or in the middle. Additionally, remember not to stuff your videos with CTA messages. Your videos should be full of substance, and 2 – 3 call-to-action (CTA) messages should be enough.


So, those were 4 of the top tactics to make your brand endorsement videos effective on IGTV. If your brand is new to the Instagram platform, we recommend trying TurboMedia – a software tool for getting free Instagram likes and free Instagram followers. Through TurboMedia, you can also increase user engagement in the form of Instagram comments and Instagram likes.

Things You Can Do To Return to Normal After Your Shadow Ban Has Been Lifted

An Instagram shadow ban refers to the banning or blocking of social media content. Typically, when shadow bans are enforced on users, they are not aware of it, as shadow banning isn’t something that Instagram officially does. For new brands hoping to reach their target audiences through Instagram, shadow bans can be devastating. But why are shadow bans enforced by Instagram? And what can you do to make things right again once the shadow ban is lifted? For all the answers to these questions, read on.

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Why do accounts get shadow banned?

A shadow banned account is typically the result of the account engaging in one or more malpractices on Instagram. For instance, there are numerous Instagram accounts that turn to buy Instagram followers in the form of bots from dubious sources. These users believe that they can quickly scale the Instagram ladder and make an impression on target audiences by buying bot followers. Unfortunately, in the long run, their accounts tend to get shadow banned, as Instagram has a strict policy against users who bloat their follower counts and user engagement through bots.

Another reason an account might get shadow banned is the excessive use of hashtags. On Instagram, hashtags play a pivotal role in content discoverability. However, many users exploit hashtags by including irrelevant hashtags across all their posts, simply to be discovered. Again, this is a blatant violation of Instagram’s policy, which advises the use of relevant hashtags only (up to 30 per post). Accounts that share inappropriate or abusive or sensitive content are also at risk of getting slapped with a shadow ban.

Are shadow bans ever lifted?

The good news is that Instagram almost always lifts shadow bans – the only exceptions being accounts that continue to engage in malpractices despite being shadow banned.

So, if your account does get shadow banned, you don’t need to worry much about account recovery. We recommend doing one or more of the following to make sure that the shadow ban is lifted as soon as possible:

  • Stop all Instagram activity for a few days – sometimes, accounts with too much activity are shadow banned as Instagram mistakes them for bot accounts.
  • Report the issue – this generally makes things return to normal rapidly, but only if you haven’t violated Instagram’s Community Guidelines.
  • Do away with apps you’ve linked to Instagram – some of them may be bot-driven apps whose activity may be violating the Community Guidelines.

What to do after your shadow ban is lifted?

Once Instagram lifts your shadow ban, we recommend doing the following things to ensure that your account gets back to functioning normally:

  • Go through the Community Guidelines and Terms of Use: Instagram’s Community Guidelines and Terms of Use state quite clearly what you can and can’t do on the platform. So, go through them thoroughly to steer clear of potential violations.
  • Avoid spamming: Spamming your followers through Instagram likes and Instagram comments isn’t something we recommend. If you’re overdoing it, some of your followers may get annoyed and end up reporting your account, which is quite likely to lead to a shadow ban again.
  • Keep a check on your activity on Instagram: Even if you’re feeling hyperactive on Instagram, we strongly advise you to refrain from doing things like liking over 100 posts within an hour and/or sending 50 DMs in a matter of minutes.
  • Exercise caution when using hashtags: Sure, you can include up to 30 hashtags in every Instagram post, but it’s best not to do that. Also, use only relevant hashtags and never use banned hashtags. For a full list of banned hashtags, you can use Google search to your advantage.
  • Say no to bots: Bot-driven apps and services may make tall claims about increasing Instagram views drastically overnight. However, in the long run, these services do more harm than good. So, say no to them and say yes to organic growth on Instagram.


If you are on the lookout for free Instagram likes and free Instagram followers which are safe, you should consider using TurboMedia – a software tool for brands hoping to make a mark on Instagram.

How to Choose the Right Colors for Your Instagram Aesthetic?

A great Instagram aesthetic is one that involves the right use of colors in the context of your brand. Different brands have achieved Instagram success by developing unique color palettes, and you can do the same. If you want to know how, you’re at the right place.

In this article, we’ll tell you how you can choose the right colors for your Instagram aesthetic. We’ll focus on various important aspects such as color psychology and how it can affect brand recognition. So, read on.

1. Before anything else, focus on incorporating the colors of your brand

Irrespective of what the colors of your brand are, you must use them as the dominant colors across your Instagram account. This will facilitate brand cognition, which is something that comes way before recognition. Focusing on incorporating your brand’s colors will make sure that Instagram users remember your brand. After all, you have to first be on the minds of your target audience before there’s any chance of them buying from you, right?

2. Know about various color palettes and what they can help your brand achieve on Instagram

There’s a wide variety of color palettes that function on the basis of color theory and psychology. You should incorporate one or more of these palettes based on what you want your brand to achieve on Instagram. Here are a few examples of commonly-used color palettes:

  • Analogous: An analogous color palette refers to colors whose color wheel positions are close to each other. For instance, pink, orange, and red are considered analogous colors. Analogous color palettes are considered incredibly effective in building brand awareness.
  • Monochromatic: Monochromatic color palettes consist of numerous shades of one color. For brands associated with single colors, these color palettes facilitate the development of consistency.
  • Triadic: Triadic color palettes involve the use of 3 equidistant colors on the color wheel. If you want your branding to be aggressive and playful, using a triadic color palette is a great option. However, if you’re looking for a more sober aesthetic, it would be best to steer clear of triadic color palettes.
  • Complementary: If you want your aesthetic to look innovative and feel communicative, a complementary color palette would work wonders. Typically, these color palettes involve bold pairings that offer a stark contrast. For instance, the combination of coral and navy blue is a great example of a complementary color palette.
  • Neutral and neutral plus: These color palettes consist of earthy and natural colors, and you can achieve contrast through the use of such palettes by pairing a neutral color with a non-neutral color. For brands that operate sustainably, these palettes make for amazing choices.

3. Post images that work well with your color palette choices

Now that you’ve incorporated your brand’s signature colors and also your preferred color palette, it’s time to turn your attention toward the images you post. Quite simply, if the images don’t work well with your other colors, your feed will still look inconsistent and incoherent to your Instagram followers. So, always stick to the imagery that complements your feed’s overall vibe and aesthetic.

Even if you want to post an image that’s conflicting with your feed’s colors, why not apply a filter? Instagram offers users a diverse array of filters that you can make the most of to optimize an image based on your account’s existing color schemes.


Once you’ve perfected your Instagram aesthetic, you can expect more Instagram views to come your way, along with increased Instagram comments and Instagram likes. Last but not the least, we’d like to recommend TurboMedia, a software tool for brands to get free Instagram likes and free Instagram followers.

How to Leverage Instagram’s Social Commerce Features

In recent years, social commerce or Scommerce has become an industry of its own, and right now, its value is nearly a whopping $90 billion. Over the next few years, there are projections that estimate the industry’s valuation to go up to more than $600 billion. But what is social commerce? And how can you leverage social commerce features on Instagram? To find out the answers, read on.

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Understanding social commerce

There’s no hard and fast definition of social commerce. However, roughly, it refers to eCommerce features that have been incorporated by social media platforms. One of the biggest social media platforms with social commerce features right now is Instagram.

On Instagram, brands can create shoppable posts, i.e., posts tagged with the brands’ products. Users can browse products on Instagram, check out their details and specifications, and can purchase them – all without leaving the Instagram app.

For brands with younger audiences, Instagram’s social commerce features have been nothing short of a boon. The features have allowed such brands to connect to their target audiences in ways that simply weren’t possible before. In addition to shoppable posts, brands can also take advantage of Instagram ads.

Tips for leveraging Instagram’s social commerce features

While it’s true that Instagram is loaded with social commerce features, the fact is that if you want to make the most of them, you have to leverage them properly. Read on to know how you can do that by putting certain things into practice:

  • Pay attention to optimizing your content: If your content is not up to the mark, you don’t have much of a chance of convincing your target audience to purchase your products. That’s why content optimization is vital on Instagram. Your content includes elements such as captions, videos, images, and text. It’s important that you optimize all of them to ensure that your content has both style and substance to offer to your audience.
  • Consider influencer marketing: On Instagram, influencers are considered experts across their respective niches. If you can collaborate with them, you can access their audiences in addition to your own, which will take your brand awareness to a whole new level. In recent years, influencer marketing has benefited countless businesses on Instagram, and it can benefit you as well. However, you should pursue influencer marketing with some caution, as Instagram is full of fake influencers these days.
  • Start by promoting only a few products: If you have a large product catalog, you may be tempted to promote all your products on Instagram. However, if you truly want to reap the rewards of Instagram’s social commerce features, you should promote only a few products when starting out. Eventually, as your products generate sales, you can introduce more to your audience. The purpose of doing this is to reduce the entry barrier for audiences. For instance, if there are too many products to choose from, your audience may be overwhelmed, which increases the entry barrier. Another example of increasing the entry barrier is promoting only your costliest products.
  • Give your audience’ social proof’: Social proof refers to information about the past buyers of your products. Providing social proof to your Instagram audience can make your brand more trustworthy. One of the best examples of social proof is user-generated content, or UGC. You can share user-generated content on your feed to showcase how buyers are benefiting from your products.


So, these were a few ways of leveraging the social commerce features on Instagram. Before we bid you goodbye for this article, we’d like to remind you of TurboMedia, a software tool for free Instagram views and free Instagram likes – perfect for brands that are new to Instagram.

Unique Ways to Use Instagram Stories to Your Advantage

In recent years, Instagram has added a variety of content-sharing features for its users. Instagram Stories is one of those features. Stories posts on Instagram are temporary posts, which are similar to how the Snaps feature works in Snapchat. A user’s Instagram Stories post lasts for 24 hours, following which it disappears automatically.

Brands have leveraged the Instagram Stories feature to their advantage since its launch, and you can, as well. To know how, read on, as we take you through some unique ways to make the most of the feature.

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1. Conduct polls by using poll stickers

You can use Instagram Stories to conduct polls, which offer great ways to make your audience engage with your posts. Apart from encouraging your audience to engage, polls also help in understanding what your audience wants from you. Even a simple yes or no question can work wonders. Instagram offers users a variety of poll stickers that can be used to craft engaging Stories polls.

2. Share news about your brand’s latest developments

Whenever there’s any development in your business that you want your Instagram audience to know about, you can share it through Instagram Stories posts. While these posts may not result in increased sales, they can certainly keep your audience in the loop regarding what’s going on behind the scenes. Alongside information about your brand’s latest developments, you can also share news about giveaways and discounts through Instagram Stories.

3. Use chat stickers for hosting chats

Instagram offers chat stickers to users, and brands can use them in their Stories posts for hosting chats with up to 32 users. This is how it works – once your Stories post with chat stickers goes live, audience members that want to engage will send you a request to participate. All you have to do is approve the request. Once you do, the approved users will be able to chat with you using the stickers on the Stories post.

4. Get unique answers from your audience through the use of question stickers

Along with poll and chat stickers, you can also leverage question stickers. The biggest benefit of using question stickers is that you can get unique answers from your audience. Create custom questions with the stickers and get custom answers from your audience in return. So, if you have any brand-related questions to ask, question stickers are the way to go.

5. Do a live Stories video

Active followers receive notifications whenever you do a live Stories video, which can be incredibly effective at increasing engagement. So, when your Instagram traffic is at its peak, it’s a good idea to do a record and upload a live Stories post. Such posts tend to grab the attention of Instagram users quicker than other posts, so make the most of them.

6. Create branded stories

Instagram allows you to create branded stories, i.e., Stories posts that work like advertisements. All you need to do is to invest some money and use Facebook’s Ads Manager to promote the branded Stories posts. You can also add hashtags (up to 10) per branded Stories post, which will allow your posts to be discovered by Instagram users on the platform’s Explore tab.


So, these were a few unique ways to use Instagram Stories to your advantage. Before we end this article, we’d like to tell you about TurboMedia. If you want free Instagram followers and free Instagram likes to boost your presence on Instagram, look no further than TurboMedia.

It’s the perfect solution for new brands and aspiring influencers on Instagram that provides them with a solid foundation to build on. TurboMedia offers unparalleled safety as well, as it only provides authentic likes, followers, and views and eliminates the risk of being shadowbanned.

Biggest Influencer Marketing Challenges and Tips for Dealing with Them

There’s never been a better time for businesses to invest in Instagram influencer marketing. However, despite the benefits that influencer marketing has to offer, the fact is that there are several challenges that businesses have to overcome as well.

In this article, we’ll take you through the biggest challenges facing brands that decide to invest in influencer marketing on Instagram. We’ll also suggest ways for you to deal with those challenges. So, read on.

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Challenge #1: The fake influencer problem

Brands often make the mistake of collaborating with influencers based only on their Instagram numbers. They tend to forget that nowadays, any Instagram user can purchase likes and followers from dubious services to make their pages mimic those of successful influencers.

Relying on fake influencers for your influencer marketing campaign can be disastrous for your brand. Sooner or later, your target audience is bound to get to know of your involvement with fake influencers, which is almost sure to result in a loss of trust.

The best way to deal with this challenge is to evaluate influencers thoroughly before approaching them to be a part of your influencer marketing campaign. This evaluation will go a long way towards guaranteeing that you work with genuine influencers who are respected on Instagram.

Challenge #2: Getting carried away by the number of followers an influencer has

A genuine influencer may have hundreds and thousands of followers, but do all of them engage with the influencer’s posts? More often than not, brands tend to get carried away when they see an influencer has a huge following on Instagram.
However, the fact is that it’s not the number of followers that matters – what matters is how many people consistently engage with the posts shared by the influencers. At the end of the day, what’s the point of your influencer marketing campaign if your campaign posts only generate a few likes, comments, and shares.
Again, dealing with this challenge involves thoroughly evaluating influencers before choosing one to work with for your influencer marketing campaign. Ideally, you should be on the lookout for influencers whose followers don’t just make up the numbers but provide real value to the influencers’ pages by engaging with their posts.

Challenge #3: Building and maintaining strong relationships with influencers

If you want your influencer marketing campaigns to deliver results, you’ve got to focus on building and maintaining strong relationships with influencers. These days, influencers tend to be quite picky about the brands they want to work with.

So, if you think that your offer will be lapped up by influencers, think again.
You have to carefully pitch your idea to them, and the idea should drive home certain points. For example, how would the influencer benefit financially from your influencer marketing campaign? Will the influencer receive any perks?

It’s not only about money either. You have to ultimately convince influencers why they should work with your brand instead of a competitor. Also, the influencers have to be convinced that you’re looking out not just for your interest but theirs as well.


So, these were the top 3 biggest influencer marketing challenges that brands have to deal with on Instagram. As influencer marketing gets even bigger in the times ahead, more challenges are bound to emerge. However, it’s important to remember that every challenge that emerges is an opportunity.

Well, that’s about it for this article. Before we leave you, we’d like to tell you about TurboMedia. A software tool that allows brands on Instagram to get free Instagram likes and free Instagram followers, TurboMedia is your best bet when it comes to increasing the numbers of your Instagram page.

SEO Techniques for Increasing Discoverability on Instagram

With over a billion active users every month, Instagram is one of the most potent social media platforms for brands when it comes to digital marketing. However, the competition on the platform is intense. If you want your brand to make a mark, you’ve got to work on enhancing the discoverability of its Instagram page.

Search engine optimization or SEO is one of the best ways to increase discoverability on Instagram. In this article, you’ll get to know the best Instagram SEO tips, which you can put into practice to generate more visitors.

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1. Know the right hashtags to include in your post captions

Using the right hashtags across your Instagram posts can make a huge difference. However, using too many hashtags won’t deliver results. According to Instagram, it’s best to use 3 – 5 hashtags per post, even though you can add up to 30 hashtags for each post.

So, if you’ve got to rely on 3 – 5 hashtags per post, how do you find the right ones? Well, the answer is quite simple. All you need to do is use the search bar on the Instagram Explore page. Here’s how it works:

  • Type ‘#’ in the search bar
  • Follow the ‘#’ with the name of the hashtag you want to search for
  • As soon as you start typing, Instagram will start suggesting popular hashtags
  • You can also view hashtags that are most explored by your followers

It’s important to remember that you should only use relevant hashtags. A lot of brands on Instagram have experienced greater post reach by posting irrelevant but popular hashtags in the past. However, those days are long gone. These days, posts with irrelevant hashtags are moderated by Instagram, and their reach is restricted as well.

2. Optimize your Instagram bio

The bio section on Instagram doesn’t have much space to offer, but if you’re smart with your keyword use, you can make the most of the limited space. Here are a few steps you can take to optimize your Instagram bio:

  • Choose relevant profile and handle names.
  • Include a keyword across your profile and handle names (if possible).
  • Include keywords that tell audiences about who you are, what you do, and what they can expect from you in your bio section.
  • Add a location (you must set up a business profile to access this feature).

3. Utilize Instagram’s alt text feature

The alt text feature is quite handy for writing alternative text that provides a more detailed description of photos. Improving accessibility was the primary purpose of adding this feature, but it also doubles up as an SEO feature. While alt text is generated automatically by default through object recognition technology, it can also be input manually.

Prior to posting, go to the Advanced Settings page, and tap on the ‘Write Alt Text’ option. A box will appear where you can manually enter your alt text. Once you’re done, simply tap on ‘Done,’ and that’s it. You can also edit the alt text later if you want.


So, these are the three major SEO techniques you can use to increase the discoverability of your Instagram page and its content. Along with SEO, you should also ensure that you’re posting quality content consistently, as you can’t only rely on SEO to deliver results on the platform.

Well, that’s almost it for this article. But before we leave you, we’d like to tell you about TurboMedia. Nowadays, Instagram is fiercely competitive, and new brands on the platform tend to struggle when it comes to establishing a firm footing. This is where TurboMedia can come in and play a helpful role. It’s a software tool that provides free Instagram followers and free Instagram likes.

Tips for Listing Your Products the Right Way on Instagram Shopping Ads

Online shopping has become the new norm. From clothes to groceries, everything can be bought online. One of the platforms that have become the marketplace for trendy, affordable clothing is Instagram. Thanks to Instagram, the online retail market has reached an audience of over 1 billion users. Through Instagram Shopping, you can let your customers select and purchase products directly from the app. However, in order to take advantage of this opportunity, you must know how to list your products the right way on Instagram Shopping ads. In this article, we will help you with a few tips that will help you with the same:

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1. Post high-quality images

Instagram is a visual social media platform. So, without striking visuals, you won’t be able to stand out. Users have a sea of images to scroll through, and it is crucial to set your images apart from them. You need to take high-quality images, ensuring that they meet the right post dimensions. Your image aesthetics should be a representation of your brand. Don’t hesitate to research the latest photo trends and take inspiration.

2. Display variations of the products

You have to display all the options of a specific product to your customers so that they can choose from different types of materials, sizes, and colors. You can also display some how-to or tutorial videos. It not only provides proof of concept but also educates the potential customer about your product. Another aspect of displaying the products that you have to focus on is color. Color is eye-catching, so use a vibrant hue for your background while clicking the product shot. A good example of this is neon-colored backgrounds that provide maximum impact. If there is a color palette currently trending among influencers, you can use something contrasting to set yourself apart and grab the attention of the users.

3. Offer Instagram-only promotions

Who doesn’t love a good sale? Instagram is the perfect platform for launching new products, promoting a sale, and offering exclusive discount codes to your followers. You can provide promo information in the caption of your ads, encouraging users to take advantage of the offer. To get the maximum possible traffic to your Instagram business, you can release a teaser for the Instagram-exclusive promotion on other social networks. This will encourage people to follow your account and make sure that they don’t miss out on any future sales or promotions. This will also get you Instagram shares.

4. Create stories with product links

Instagram Stories bring about 500 million users every day. So, it’s no surprise that many businesses are trying to find innovative ways of using this feature to sell their products. With it, you have the perfect opportunity to engage with your audience on a more personal and frequent basis. You can also use Instagram Stories for promoting special offers, showcasing new items, and capturing your products in action.

5. Experiment

As a businessperson, you need to continually experiment to figure out what works for you and what doesn’t. There is no one-size-fits-all solution that can fit every business. You have to experiment with copies, tags, and images. Regardless of the products you are selling on Instagram, you should focus on using Instagram analytics to get a better understanding of what your audience wants. It will also help improve your content and increase your sales.

It will take you some time to figure out exactly what method will work best for you. With the above-mentioned tips, you can eliminate some of the guesswork and make the whole process a bit easier. Selling on Instagram might seem daunting at first. However, once you understand the process and get the hang of it, you will be able to draw in new people who might convert into paying customers. And, if you need some help bringing in free followers to your account, you can take the help of TurboMedia. With their services, you can get free Instagram followers and free Instagram likes. If you want to accelerate your growth even more, you can opt for paid plans that let you buy Instagram views, Instagram followers.

Ways to Repurpose Very Old Instagram Posts for Fresh Content

Creating high-quality content on Instagram is not easy. However, you can reduce your burden by figuring out a way to repurpose your old Instagram posts.

Whether you are an influence or have a business, posting content on Instagram is a major part of your day-to-day operations. But, while you are struggling to post high-quality new content for your followers, you might forget about the content you have already created and posted. Every person who is involved in content marketing knows the importance of content repurposing. After all, it requires minimal effort and can yield great results. In this article, you will learn the different ways to repurpose very old Instagram posts for fresh content.

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1. Turn photos into backgrounds

You must have several amazing old photos on your Instagram. You can repurpose these photos as background for visual quotes and graphics. There are several tools that can help you with this for free. One way you can use this is by simply applying a filter and adding a quote. However, you should brand the image. Once you are done with this, your old photos will be ready as new content for your Instagram account. You can also use your old popular photos as header images.

2. Curate posts into a guide

Instagram Guides were created around COVID-19 to share public health info. This feature is being rolled quietly to all the users. Through Instagram Guides, you can turn your old posts into a scrollable guide and share them with your followers. These guides also have a shareable URL that can be posted on Instagram Feed and Stories.

3. Recap of the event

If you organize an event annually, you can easily create more content by sharing photos and videos from the prior event. You can also use these photos as a way to promote your next event. Don’t forget to create a hashtag for your event. Even if you don’t have a recurring event, you can repurpose your old photos as throwback posts.

4. Create memes

Can you imagine Instagram without memes? Probably not. It is a fun and easy way to increase shares and engage with your followers. But how exactly can they help repurpose your old content? Consider a blog post that is not getting as many views as you expected. In order to increase its visibility and spread the word, you can reintroduce some information from the content in the form of a meme. However, the one thing that you have to take care of is ensuring that the memes watch with the personality and voice of your brand. If you fail to maintain brand consistency, you will have a flop on your hands.

5. Create story highlights

Apart from sharing content on your feed, you also have to share everything on your stories. There are many users who don’t scroll their feed. Instead, they spend more time watching Instagram Stories. So, by posting content on stories, you can make sure that your followers are able to see your content. Also, after reposting on Instagram as a story, you can save it in a Highlight that will live as evergreen content on the top of your profile. In fact, if there are some old posts, you can repurpose them as story highlights.

Repurposing Instagram posts can help you save a lot of time. It is a great marketing strategy that can help you complete the gaps in your feed. Go back through your data, gather the content that was best-performing, and transform it into fresh content. This will give you an opportunity to give life to your original content.
Repurposing old content isn’t the only way to increase your following. You can opt for the services offered by TurboMedia and get free Instagram followers and free Instagram likes. With the paid plan, you will receive followers every day. Any new post you make will receive likes within minutes. This is a sure-shot way of growing on Instagram and creating a successful brand.

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