Benefits of Adding Your Links to Your Instagram Stories
People today spend most of their time on their smartphones. There is a wide range of apps available that help them spend their time in one way or the other. Out of these apps, Instagram has to be one of the most popular social media platforms. It is slowly also becoming the center of the retail industry. A huge part of this is linked to Instagram Stories. If you own a business, you can use Instagram Stories to drive people to your website and increase your sales and revenue. If you add links to your Instagram Stories, you can make it easier for your customers to make the purchase. Read on to learn more benefits of adding Instagram links to your Stories:
1. Direct people to products
You can showcase your products in Instagram Stories and make it easy for your followers to buy your products. So, regardless of whether you are posting an image or video of your product, include a link that takes your followers to the product page of your website. By adding this to your stories, you can also increase your Instagram shares.
2. Promote your blog posts
Sharing links to articles on your stories was considered tricky before the link stickers were introduced by the platform. However, now, you can easily add a link sticker to get your followers to directly click on the blog post and read the amazing content that you have to offer.
3. Encourage people to use your services
You can post a photo or video of the services you offer in action through Instagram Stories. You can also feature happy customers or answer the questions that your followers might have about your services. In such stories, you can add a link that will send people to your booking page.
4. Share sign-up pages
When you are organizing an event, it is important to keep track of all the RSVPs. Regardless of whether you are using your website or an external link, don’t forget to add a link to your Instagram Stories. This way, your followers will know exactly how they can sign up for the event.
So, these were a few benefits of adding links to your Instagram Stories. However, if you want to enjoy all these benefits, you have to keep the below-mentioned tips in mind while developing your Instagram marketing strategy:
1. Engage with your audience
Sharing links on your stories allows your followers to respond to or react to your content. The swipe-up feature didn’t offer this option. Through stories, you can not only post promotion information about your products but engage with your audience as well. A few ways you can do this are with polls, carousel posts, asking questions, and more.
2. Align the link sticker with your aesthetic
Unlike the swipe-up feature, link stickers can be placed anywhere on the screen and can be resized. So, you can make changes in order to align it with your brand’s visual aesthetic. Tools like Canva can help you create templates that will ensure that you are on-brand and consistent on your Instagram account. This way, when you are ready to post the story, you can simply add the link sticker without worrying about it interfering with your aesthetic and message.
3. Have a strong CTA
Link stickers give you the freedom to be more impactful and creative with your CTAs. So, instead of just ‘swipe-up,’ you can use creative wordings like ‘try it out,’ ‘learn more,’ etc. Link stickers also give you more control over where the link is placed on the story. You can place the CTA wherever you feel the best. The eye-catching link stickers will also grab the attention of your followers and compel them to take action.
Instagram Stories have a lot of potential for your business. Placing a website link conveniently on your stories can drive more people to your services. Whether it is for link promotion, selling products, or providing services, adding links to your Instagram Stories is a hassle-way free of promoting your business. If you want to accelerate your growth on Instagram, you can take the help of TurboMedia. They offer an easy and effective solution to gain free Instagram followers and free Instagram likes. There are some paid options available as well to suit your needs.
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