Best Instagram Marketing Tools To Drive Brand Engagement
Instagram has grown to be one of the most engaging and powerful platforms for marketing your business. It has become a prime spot for all businesses, whether small or big, as around 80 per cent of Instagram accounts follow some business account or the other. While there are many inbuilt tools and features for creating high-quality content on Instagram, there can be times when they prove to be inadequate. You can use the following free marketing tools to help you organize your online presence and gain free Instagram followers.
Awario is an excellent monitoring tool for social media, that analyses the mentions of your brand across the web, on all kinds of platforms. This analysis will also inform you about the influencers in a particular industry and also the location and language of your audience. This will not only help you determine how to gain Instagram followers and ways to reach your customers, but also about where you might stand with the competitor brands.
Another excellent tool for providing in-depth analytic insights about the Instagram performance of your brand is Iconosquare. Besides the analysis and monitoring features, it also has a publishing feature. You can track audience engagement data, gain insights about the audience like their location, age, language, and more. Another feature of this tool is the information it provides about the things being mentioned about your brand, which will enable you to provide timely responses to Instagram comments.
For businesses that do not have an in-house manager, Canva can prove to be a great design tool. The stylish templates and simple design tools can help you create excellent brand stories, which stands out and helps you tap into new markets.
You can use Instagram to create high-quality imagery to market your brand. However, if you are not satisfied with the default editing tools, you can use the VSCO app to create aesthetically appealing photos and artistic imagery. VSCO has a comprehensive set of editing tools that come with many free filters. You can also get access to advanced editing tools and choose among 130 pre-set filters by paying a membership fee.
If you want to schedule posts for a later date, then Later is the best advertising tool for the purpose. After setting a schedule, you will get a notification asking for approval to publish. It has the option of adding several team members and also helps you search and publish content from the Internet. This is the best tool for automating your advertising needs to gain more Instagram views.
Repost is the most popular tool, which works on a similar mechanism as Twitter’s retweet button. It allows you to publish the content from another user’s post on your own account. It also automatically quotes the original post’s caption, which can be quite useful to market your brand’s popularity among users.
Buffer is another important tool for scheduling content for your brand account. It also allows one to hyperlink the ‘link in bio’ to numerous URLs for taking people to the shopping sites. In addition to this, Buffer also lets you republish your popular content and try on different variations of posts, besides providing you with a hashtag manager to help you get more Instagram likes.
Leetags is a great app for finding out trending hashtags for your Instagram posts. It allows you to type in a keyword or category related to a specific post you want to publish, after which it generates a list of trending hashtags. This helps you increase the visibility of the post and gain new followers.
9. Instagram Ads by Mailchimp
The Instagram Ads feature in Mailchimp is an excellent tool for creating Instagram campaigns using the contact list created on Mailchimp. It simplifies the whole process of creating and tracking the results of your ads.
10. Unfold – Story Creator
Unfold – Story Creator is an app that tailors the fashion, lifestyle, and travel content to your brand specifications by helping it look more professional-looking. It has many options like advanced text and font tools and stylish templates. It also has the option of exporting your stories in high resolution so that they can be shared on other platforms besides Instagram.
The list of tools is endless, and you can choose any of them to take your brand marketing to a different level altogether. These tips are guaranteed to bring you more Instagram comments, likes views and followers.
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