Biggest Influencer Marketing Challenges and Tips for Dealing with Them
There’s never been a better time for businesses to invest in Instagram influencer marketing. However, despite the benefits that influencer marketing has to offer, the fact is that there are several challenges that businesses have to overcome as well.
In this article, we’ll take you through the biggest challenges facing brands that decide to invest in influencer marketing on Instagram. We’ll also suggest ways for you to deal with those challenges. So, read on.
Challenge #1: The fake influencer problem
Brands often make the mistake of collaborating with influencers based only on their Instagram numbers. They tend to forget that nowadays, any Instagram user can purchase likes and followers from dubious services to make their pages mimic those of successful influencers.
Relying on fake influencers for your influencer marketing campaign can be disastrous for your brand. Sooner or later, your target audience is bound to get to know of your involvement with fake influencers, which is almost sure to result in a loss of trust.
The best way to deal with this challenge is to evaluate influencers thoroughly before approaching them to be a part of your influencer marketing campaign. This evaluation will go a long way towards guaranteeing that you work with genuine influencers who are respected on Instagram.
Challenge #2: Getting carried away by the number of followers an influencer has
A genuine influencer may have hundreds and thousands of followers, but do all of them engage with the influencer’s posts? More often than not, brands tend to get carried away when they see an influencer has a huge following on Instagram.
However, the fact is that it’s not the number of followers that matters – what matters is how many people consistently engage with the posts shared by the influencers. At the end of the day, what’s the point of your influencer marketing campaign if your campaign posts only generate a few likes, comments, and shares.
Again, dealing with this challenge involves thoroughly evaluating influencers before choosing one to work with for your influencer marketing campaign. Ideally, you should be on the lookout for influencers whose followers don’t just make up the numbers but provide real value to the influencers’ pages by engaging with their posts.
Challenge #3: Building and maintaining strong relationships with influencers
If you want your influencer marketing campaigns to deliver results, you’ve got to focus on building and maintaining strong relationships with influencers. These days, influencers tend to be quite picky about the brands they want to work with.
So, if you think that your offer will be lapped up by influencers, think again.
You have to carefully pitch your idea to them, and the idea should drive home certain points. For example, how would the influencer benefit financially from your influencer marketing campaign? Will the influencer receive any perks?
It’s not only about money either. You have to ultimately convince influencers why they should work with your brand instead of a competitor. Also, the influencers have to be convinced that you’re looking out not just for your interest but theirs as well.
So, these were the top 3 biggest influencer marketing challenges that brands have to deal with on Instagram. As influencer marketing gets even bigger in the times ahead, more challenges are bound to emerge. However, it’s important to remember that every challenge that emerges is an opportunity.
Well, that’s about it for this article. Before we leave you, we’d like to tell you about TurboMedia. A software tool that allows brands on Instagram to get free Instagram likes and free Instagram followers, TurboMedia is your best bet when it comes to increasing the numbers of your Instagram page.
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