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Your Guide to Geotargeting on Instagram
7th May 2021

Your Guide to Geotargeting on Instagram

Businesses are always finding ways to expand their reach on Instagram. As many as 1 billion people have accounts on Instagram, and almost 500 million use it daily. No doubt, a strong brand presence on…

The Case for Reels: Do they Help You Stand Out on Instagram?
3rd May 2021

The Case for Reels: Do they Help You Stand Out on Instagram?

Have an Instagram account and want to start using Reels? Let’s first talk about when Instagram Reels was introduced and how it can help you get more likes, followers, and comments. All about Instagram Reels…

Why Engagement on Instagram is Important?
23rd April 2021

Why Engagement on Instagram is Important?

Did you know 80% of Instagram users follow one or more businesses? Another research revealed, 72% of users bought a product after first seeing it on Instagram. These statistics speak volumes about the popularity of…

What You Should Know About the Instagram Algorithm in 2021
15th April 2021

What You Should Know About the Instagram Algorithm in 2021

The Instagram algorithm has changed yet again. From the time of its creation, Instagram has undergone numerous changes- one of them being the switch from showing content on a chronological basis to an algorithmic way….

Powerful Tips for Instagram Marketing in 2021
14th April 2021

Powerful Tips for Instagram Marketing in 2021

As Instagram is emerging as a powerful marketing tool, it is imperative for businesses to make the best use of this platform. With thousands of brands competing with each other, how can you establish a…

Instagram Analytics You Should Know About In 2021
9th April 2021

Instagram Analytics You Should Know About In 2021

Instagram is one of the most rapidly-evolving social media platforms. If you are using it as a marketing channel, you are probably already aware of how often the Instagram algorithm keeps changing. This creates a…

Personal Branding on Instagram: How-To Guide
17th March 2021

Personal Branding on Instagram: How-To Guide

Social media has exploded as a powerful way to scale businesses and boost brand recognition. But this doesn’t just apply to large business entities with thousands of products to sell – you can promote your…

Should You Go Vertical or Horizontal with Your IGTV Videos
15th March 2021

Should You Go Vertical or Horizontal with Your IGTV Videos

Instagram disrupted the traditional experience of watching TV when it launched its IGTV feature that gave video content creators a modern and more mobile friendly experience. Through IGTV, Instagrammers could not only post awesome videos…

Choosing Celebrities To Be Your Instagram Influencer Isn’t always a Good Option: Here’s Why
1st March 2021

Choosing Celebrities To Be Your Instagram Influencer Isn’t always a Good Option: Here’s Why

Celebrity endorsements have always been the go-to option for most brands looking to advertise themselves. With the marketing focus now shifting to social platforms, the same approach has been adopted for Instagram marketing. However, recent…

Benefits of Merging your Tik Tok Campaign with your Instagram Campaign
25th February 2021

Benefits of Merging your Tik Tok Campaign with your Instagram Campaign

While many people were skeptical about the popularity of TikTok in its initial phase, this social media platform is now reaching the general masses. More and more people are joining this platform, causing a shift…

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