Get More Reach on Instagram with Hashtags
Instagram is the most popular social media platform, with over 1 billion users every month.
All digital and social media marketers know that out of all the platforms where you can grow your business, Instagram has the largest user base. To engage this user base with your content, your page needs to appear in the ‘suggested’ pages of your target audience. The best way to make this happen is to use appropriate Instagram hashtags.
What are Instagram hashtags?
A hashtag is a word with or without numbers and/or emoji following a # symbol. For example, #instagood. Hashtags act the same way for Instagram as keywords do for Google. People can use the hashtag to search for posts about that topic. For example, if you want to see posts related to nature, you can search for #nature, and the algorithm will show you all the posts that contain the hashtag.
They are used to categorize content, show it to the audiences that regularly engage with that type of content, and ultimately boost the reach of posts, including photos, videos, and reels. A post with at least one hashtag is likely to receive 12.6% more reach on average than a post with no hashtags.
Types of Instagram hashtags
While you can practically convert any word or phrase into a hashtag, it’s important to use hashtags that already have at least a medium-sized reach (about 20,000). These are the hashtags that have already been used on posts and have received decent user interaction. The hashtags usually fall under one of the following categories:
- Brand hashtags – these are specific to brands. It could be the name of the brand or its tagline or slogan.
- Product or service-based hashtags – they are usually keywords describing the product or service offered. For example, #runningshoes or #interiordesign.
- Daily hashtags – these are the tags you would use to define an everyday moment. For example, #MondayBlues or #FridayChill.
- Location hashtags – they describe a geographical location or an event happening at a particular location. For example, #LondonEats or #TexasNights.
- Seasonal hashtags – they refer to seasons or festivals and occasions, and are time-sensitive. For example, #Halloween or #SweaterWeather.
- Niche-specific hashtags – they define the industry you belong to and further narrow it down to your specific niche within the industry. For example, #wildlifephotographer or #foodblogger.
Using appropriate hashtags
Many people think that using as many hashtags as you can think of is the ideal way to use them. However, this is not true. Using less than 30 hashtags is ideal unless you want to be on Instagram’s infamous “radar”. If you use 30 or more hashtags, your post could be reported, deleted, or worse, your entire account could be blocked. Using approximately 20 hashtags is a good idea.
Within these 20, you should have a mix of high-volume and medium volume hashtags. If you only use the highest ranking hashtags, your post may not reach a large audience. Since too many people are already using these generic hashtags, for example, #love, your post will not show up in the sea of all the other posts using it. Using medium-reach hashtags that have a following of at least 20,000 will ensure your post reaches your target audience. It’s also broad enough to show on the feed of new audiences.
Using the right hashtags can help you grow your Instagram audience organically by helping you reach the people who are looking for the products/services you offer.
While using hashtags can help you get followers organically, you can grow your audience much faster and effortlessly if you buy Instagram likes and followers. Subscribe to a free or paid plan with TurboMedia to grow your followers and bring in audience engagement!
Also on TurboMedia
The Case for Reels: Do they Help You Stand Out on Instagram?
Have an Instagram account and want to start using Reels? Let’s first talk about when Instagram Reels was introduced and how it can help you get more likes, followers, and comments. All about Instagram Reels…
What You Need to Know About Instagram’s “Shadowban”?
Have you been noticing a dip in the engagement of your Instagram posts? Are there not as many free Instagram likes or comments on your content? Or worse, has your content stopped showing up in…
The Ultimate Guide To Growing Your Instagram Account
Instagram, being the second most accessed social media network after Facebook, has around 500 million daily active users globally. Over the years, it has become the most common platform for businesses, advertisers and consumers, with…