Get More Reach on Instagram with Hashtags
Instagram is the most popular social media platform, with over 1 billion users every month.
All digital and social media marketers know that out of all the platforms where you can grow your business, Instagram has the largest user base. To engage this user base with your content, your page needs to appear in the ‘suggested’ pages of your target audience. The best way to make this happen is to use appropriate Instagram hashtags.
A hashtag is a word with or without numbers and/or emoji following a # symbol. For example, #instagood. Hashtags act the same way for Instagram as keywords do for Google. People can use the hashtag to search for posts about that topic. For example, if you want to see posts related to nature, you can search for #nature, and the algorithm will show you all the posts that contain the hashtag.
They are used to categorize content, show it to the audiences that regularly engage with that type of content, and ultimately boost the reach of posts, including photos, videos, and reels. A post with at least one hashtag is likely to receive 12.6% more reach on average than a post with no hashtags.
While you can practically convert any word or phrase into a hashtag, it’s important to use hashtags that already have at least a medium-sized reach (about 20,000). These are the hashtags that have already been used on posts and have received decent user interaction. The hashtags usually fall under one of the following categories:
- Brand hashtags – these are specific to brands. It could be the name of the brand or its tagline or slogan.
- Product or service-based hashtags – they are usually keywords describing the product or service offered. For example, #runningshoes or #interiordesign.
- Daily hashtags – these are the tags you would use to define an everyday moment. For example, #MondayBlues or #FridayChill.
- Location hashtags – they describe a geographical location or an event happening at a particular location. For example, #LondonEats or #TexasNights.
- Seasonal hashtags – they refer to seasons or festivals and occasions, and are time-sensitive. For example, #Halloween or #SweaterWeather.
- Niche-specific hashtags – they define the industry you belong to and further narrow it down to your specific niche within the industry. For example, #wildlifephotographer or #foodblogger.
Many people think that using as many hashtags as you can think of is the ideal way to use them. However, this is not true. Using less than 30 hashtags is ideal unless you want to be on Instagram’s infamous “radar”. If you use 30 or more hashtags, your post could be reported, deleted, or worse, your entire account could be blocked. Using approximately 20 hashtags is a good idea.
Within these 20, you should have a mix of high-volume and medium volume hashtags. If you only use the highest ranking hashtags, your post may not reach a large audience. Since too many people are already using these generic hashtags, for example, #love, your post will not show up in the sea of all the other posts using it. Using medium-reach hashtags that have a following of at least 20,000 will ensure your post reaches your target audience. It’s also broad enough to show on the feed of new audiences.
Using the right hashtags can help you grow your Instagram audience organically by helping you reach the people who are looking for the products/services you offer.
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