How Being a Relatable Influencer Can Help You Grow Your Instagram Account
Instagram has come a long way from its beginnings in 2010 as a basic photo-sharing app. It has evolved to become one of the most powerful social media platforms in the world today, with more than 1 billion monthly active users. Instagram is also credited with giving a push to the influencer culture, which started sometime around its launch. This can be corroborated by a report which says that the Instagram influencer market was worth around $1.7 billion in 2019. Given the trends, it is expected to grow even further in the coming years.
Influencers play a vital role in increasing engagement among the users by creating unique content that resonates with the audience. This could be anything from food reviews, clothing hauls, brand overviews to skincare content. So what does it take to be an influencer on the platform? In this article, we will explore how being a relatable influencer can help you grow your Instagram channel.
Relatable Content and Instagram Influencers
Instagram influencers are often considered to be the driving force behind the growth of a channel. This is because they invite their followers into their lives, which in turn leads to the establishment of trust in the audience.
According to the Culture of Influence Report, most of the shoppers among the Millennials and the Gen Z population tend to follow Instagram influencers they consider to be more relatable. A survey was conducted on the consumption patterns of this age group, which saw the participation of 500 young shoppers from the United Kingdom and around 1,000 from the United States. Around 89 percent of the respondents in the survey said that they follow those content creators, which they believed seemed like nice people. It is evident from this study that these young consumers prefer to follow relatable influencers who do not necessarily act like influencers. Brands and influencers who are looking to expand their reach on the platform need to take their view into account. This is especially important because these young consumers are also the largest group of digital buyers at present.
If you want to expand your reach as an influencer on the platform, it is important to be a friend instead of a salesperson. If you are able to create relatable content successfully, it will help in bringing in engagement in the form of Instagram views, likes, and shares. Besides this, you will be able to create a conversation around the content you create.
Tips for Creating Relatable Content
Making content that people find relatable is not an easy task. You need to develop a better understanding of your audience and their interests. Here are some tips for creating relatable content on Instagram.
1. Move away from automated content
It is important to include human elements in the content you create, which allows the audience to connect with you. Your content should be related to something that is a part of your life and which allows people to nod in recognition.
2. Be vulnerable
Most people tend to like people who show vulnerability on social media. If you want to create content that is relatable, do not hide your flaws from the audience. You can show your vulnerability in front of them and explain how it has helped you in learning something in life.
3. Relatable Humor
Do not shy away from adding humor to your content. Humor is a universal language that allows you to forge connections with your audience on a more intimate level. If you are able to create content that is genuinely funny, finding inspiration from real-life situations, it would certainly resonate with your audience.
Creating relatable content as an influencer is not easy, but with these tips, you will be able to employ better strategies for increasing engagement on Instagram. Being a relatable influencer will help in fostering an engaged community, and you will be able to attract more brand collaborations. If you are looking to kickstart your growth on the platform, you can consider buying free Instagram likes, free Instagram followers, and free Instagram comments from Turbomedia. With these services, you will be able to increase the credibility and recognition of your Instagram profile, and over time this can aid in the organic growth of your account. To know more about our services, contact us today!
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