How to Do a Start-of-the-Year Feed Clean-Up on Instagram
Instagram is the leading social media platform in the world today with roughly one billion monthly active users. According to a Statista report, the app has a 40 percent usage reach among the adult population. Since Instagram is mostly a visual platform, it makes it great for the users to keep up with their interests, whether it is related to fashion, entertainment, art, or interior decorations. All of these factors combined make Instagram a very lucrative platform for brands and marketers looking to advertise their products and services. Businesses can cater to the specific interests of the people by marketing Instagram content according to the trends. However, fashion and trends change over time. It is important to do some start-of-the-year cleaning of your Instagram profile if you want to stay relevant on the platform.
If you are wondering “why should I clean up my feed?” then you have landed on the right page. In this article, we will walk you through the benefits of cleaning your Instagram feed as we provide tips on how best to do it.
Tips for Cleaning Instagram Feed
If you are looking to start fresh with your business goals this year, you should consider decluttering and organizing your Instagram feed. It could be the inactive accounts you are following or the content you have posted in the past. Here are some great tips that will help you get started with the cleaning of your Instagram feed.
1. Time-sensitive content
It is important to delete time-sensitive posts from your Instagram feed that you may have posted in the past. It could be related to a sale you held during the holiday season or a one-off event like a challenge or giveaway. Old content like this can dilute your message, ruin the aesthetic and impact the development of the brand. Removing content that is no longer relevant will help in decluttering your feed and make it appear visually appealing for the new users that land on your profile.
2. Remove the ad copies
You might have some posts which were primarily copy pieces, which include CTA and ‘Link in Bio’ to elicit a response from the followers. Since that ‘link in bio’ is no longer there, it is important to remove such posts too.
3. Clean up the hashtags
We all know the importance of hashtags in the marketing world. Hashtags are important for getting your posts noticed by new users. However, it has been found that, most of the times, hashtags are not effective after 24 hours. So deleting the hashtags from your old posts can also help in organizing your feed to look better.
4. Go through your oldest posts
For this task, you need to scroll back as far as possible. You might notice that your content curation and brand marketing strategies have come a long way since then. You can consider deleting some of the oldest, irrelevant posts which no longer represent the image of your brand. This will help in making your feed look more cohesive.
5. Trim your ‘Following’ list
The pages you follow are also a reflection of your presence on the platform. It is important to go through your ‘Following’ list to weed out the accounts that dilute your image. It could be an inactive account or some account that is not related to your brand in any way.
6. Go through the tagged photos
Instagram also shows the photos you are tagged in on your account. These photos do not appear in the main feed. They can be found beside the video tab in your main profile. It is important to untag yourself from images that do not align with your brand image.
By following these simple steps, you will be able to successfully declutter your Instagram feed. A clean feed can certainly help in increasing your audience engagement and make it easier for you to gain new followers. You can also aid in the growth of your page by buying Instagram views and free Instagram followers from Turbomedia. We provide a range of premium Instagram services that can help in bringing recognition to your account, which eventually leads to the organic growth of your account. You can also consider buying Hashtag Research and Profile Optimization service, through which our team of Instagram experts will provide you with personalized profile optimization strategies. To know more, contact us today!
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