How to gain Instagram followers for a mental health cause?
One of the best strategies to get followers and to keep them interested is to have a consistent theme for your page. Within the diverse areas of mental health, decide your preferences and priorities. Also, choose the nature of the content you intend to put out. It could be upbeat, inspirational, or informational. You could switch between them but have a voice of your own.
Once you have your post’s content, choosing the right format and design can go a long way in getting your content across. This includes choosing the right captions and hashtags for each post. Some of the most popular Instagram posts are photos with catchy captions. For posts on mental health, lifestyle photos or quotes can be very effective, topped with inspirational or quirky captions.
Illustrations can add creativity to an otherwise bleak post. So use the graphics features on Instagram to bring more Instagram likes and views.
Create well-researched, responsible content
With a lot of people posting and sharing all kinds of information these days, fact checking often goes out the window. Properly researched content made appealing to the general public can bring authenticity and credibility to your Instagram page. Build on these aspects to create a niche for yourself in the Instagram community. This way, you can make sure that not only do you get followers, you also get the right audience for your content.
Content that stands out in its style and message can contribute hugely to your Instagram page’s success. Since mental health is a serious, socially relevant topic, make sure your posts are 100% accurate. Creating or sharing false information is dangerous and can cause even your existing Instagram followers to leave, let alone get new ones.
Build a sense of community
One of the most effective ways to bring more followers to your Instagram page is to tag and mention other people and pages. Incidentally, this is an integral part of mental health themes too. Connecting with other pages that deal with similar content and sharing their content on your page is beneficial to both parties involved. Share Instagram posts that reflect the same themes as yours to increase visibility for yourself and others. This also gives a much needed sense of community among people suffering from mental health issues.
Another important aspect of building a sense of community is to make sure that you respond to all the questions and Instagram comments on your page. This makes people feel seen and creates a loyal follower base for your Instagram page. Moreover, a mental health page is likely to be followed by people looking for advice or inspiration about mental health. So, having regular communication with your Instagram followers also helps people stay directly connected with your content, making it more relevant to their lives.
Use video posts
Use the IGTV feature to post inspirational videos or messages on Instagram. Statistics show that posts in video format get more likes and views that texts. Instagram posts about mental health are better communicated through the video medium. They appear more direct and personal, which makes them more appealing to new viewers. However, keep the videos short. People rarely hang around to watch a long video. Keeping your messages short requires some amount of planning and careful execution. But if done effectively, nothing works better than a short video.
Another advantage of the video format is that they are more likely to be shared and circulated on other social media platforms. Videos shared on Instagram often feature as WhatsApp statuses and Facebook stories, which eventually brings a lot of followers to the Instagram account.
Monitor viewer response
Listen to your followers in the comments. A lot of followers leave valuable feedback on what they want to see on your page. Especially when dealing with mental health topics, it is very important to know how you can improve your content to suit the needs of your followers.
These days everybody can access social media and create content on the go. So in order to make your content stand out from the crowd, it is important to pay attention to the format and message in addition to the content itself. Being mindful of the current trends and keeping your followers connected can go a long way in attracting followers to your page.