How to Make the Most of Instagram Highlights

How to Make the Most of Instagram Highlights

Instagram stories have something for everyone. They are helpful, informative, funny, smart, and engaging. That is why one-third of all Instagram stories are produced by businesses. However, stories are no longer available after 24 hours. You can give your best-loved stories a place of their own on your profile with Instagram Highlights. Your highlights can be a great way to help new visitors discover what your brand is all about.

You may want to include all your stories in your Instagram Highlights, but that is not very appealing. This feature can be a lot more engaging and effective if you have multiple highlights that feature the different Instagram stories you create.
Here’s how you can use Instagram Highlights for your brand:

Showcase your products

Promoting your products and services is one of the best uses of Instagram Highlights. Even if Instagram viewers have not engaged with your brand before, they are more likely to engage with your profile if you create a highlight for your products. They are more likely to click on the content on your Instagram Highlights instead of scrolling through your entire feed.
You can make your highlights a quick way to find information about your offerings. They can also be used to direct viewers to your website, sign up for newsletters, or make a purchase on Instagram.

Update your audience

An excellent way to make announcements about your brand is through Instagram Stories. If you wish to ensure that your audience remains updated, you should provide weekly updates on your Instagram Highlights. You can also highlight your best posts by creating an Instagram Highlights reel about your past week. Doing so also helps you keep ongoing events, promotions, and other news on your account for longer.

Instagram Optimization and Hashtags Research
Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

Promote upcoming events

Instagram is a great place to promote upcoming events and build brand awareness because users typically look for information there. Whether you are hosting in-person events or virtual events, Instagram Highlights can be an excellent way to raise awareness. You can also showcase your past events on your highlights so that your viewers get a better idea about the kind of events your brand hosts. It will also increase the interest of your viewers in all your future events.
Does your business host workshops or training sessions? Dedicating an Instagram Highlight to it could be a strategic and creative way to share more of your brand’s personality.

Interact with viewers

Using interactive polls on Instagram Stories not only helps you engage with customers but also collaborate with them. You can understand your audience better and get a deeper insight into their pain points. Instagram stories are also a fun way to increase interaction and engagement with customers. You can do so by asking them fun questions, inviting them to interact with your brand.
The results of your Instagram stories can be immensely helpful in designing your marketing and advertising campaigns. Creating a highlight with all your polls is a great way to show your followers that you are interested in their opinion and their feedback about your products.

Provide something extra

Another way to improve engagement with your viewers is to provide bonus content on your Instagram Highlights. The content you offer should not be available anywhere else. You can let in your audience about what’s going on behind the scenes. You can use highlights to show how you develop your products or pack your orders. Introducing employees behind your brand is also a great way to humanize your brand and create more engagement.

Conclusion

Instagram Highlights is an excellent way to increase customer engagement. Another way of increasing engagement is by encouraging your viewers to like and comment on your posts. However, for new or small Instagrammers who have a small following, that may not be enough. If that’s the case, you should buy Instagram comments to increase engagement on your posts, or try TurboMedia’s Free Instagram Followers service. TurboMedia is an extremely reliable website to buy Instagram likes and comments as it offers comments from real users and not bots.

How to Make the Most of Instagram Highlights by TurboMedia Team,
Instagram Optimization and Hashtags Research
Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

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