How to Use Instagram for Supporting Social Causes
Social media has made a significant difference in terms of brands supporting social and political causes. Before social media became as popular as it is today, the majority of people didn’t associate their favorite brands with their respective stances on different social issues. However, now, things have radically changed.
An increasing number of brands are using social media platforms to raise awareness and money as well for various social causes, and yours should too. So, if you’re wondering how to best use Instagram for social causes, read on.
Why does supporting social causes on Instagram matter for your brand?
Your brand’s stance on social issues reflects its underlying ethics, ideals, principles, and values. For instance, you can use Instagram for Ukraine-Russia War to show your brand’s disapproval of the brutal war waged by Vladimir Putin. Subsequently, your brand will be regarded as one that respects humanity and people’s rights to their political freedoms.
On the other hand, if you don’t show your support for any social cause, a lot of people are likely to think that you don’t care about what’s going on in the world. And why would people trust a brand that doesn’t think beyond business? So, by supporting social causes on Instagram, your brand will resonate with like-minded audiences. Eventually, many among those audiences may become long-term, loyal customers.
Tips for using Instagram to support social causes
You can put the following tips into practice to use Instagram for showing your brand’s support for social causes:
For some brands on Instagram, supporting social causes is all about PR, but ideally, you should be authentic. After all, if what you’re preaching on Instagram isn’t what you practice in real life, what’s the point? For instance, if your brand is all about using locally-sourced products, don’t just post your support for local sourcing. Instead, do it and let people know that you do it. It’ll raise awareness, and your brand will be respected for practicing what you preach.
Raising funds for a campaign is something you can do by asking for donations on Instagram. However, you’ve got to remember that fundraising isn’t just about raising funds; it’s also about utilizing the funds to meet goals. And when you’re utilizing the funds, it’s important to show the audience how exactly you’re utilizing them. In recent years, donation-driven scams have pervaded the social media landscape, and if you aren’t accountable, you risk losing the trust and respect of the people.
Build momentum through appropriate hashtag use
Regular posts aren’t enough for raising awareness about and supporting social causes on Instagram. Your posts have got to be accompanied by the right hashtags. Per Instagram post (regular posts), you can use 30 hashtags. However, ideally, you shouldn’t go beyond 7 – 8 hashtags, as too many of them will make it look like your brand’s trying too hard to get attention. Also, using relevant hashtags is important, as they will help your content to get found by the Instagram community.
A great piece of news for brands using Instagram as the primary social media platform for supporting social causes is that a new feature is being tested. The feature aims to make it easier for brands to fundraise, support, and raise awareness directly through hashtags. So, when this feature becomes standard, be sure to put it to good use.
As the Instagram algorithm undergoes further changes in the future, it’s safe to say that things are only going to get easier for brands in terms of supporting social causes.
Before we bid you goodbye, for the time being, we want to remind you of the services of TurboMedia. A software tool that provides free Instagram views and free Instagram comments, TurboMedia is what you need to give your brand a boost on Instagram. Additionally, you can also get free Instagram followers from TurboMedia.
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