How to Use Instagram Stories to Announce Sales and Other Promotional Events?

More and more businesses are driving sales on Instagram through the use of the platform’s myriad features – one of those features is Instagram Stories. The feature has emerged as a favorite among businesses because if used well, it has the capacity of delivering stunning results.

So, if your business has sales or any other promotional events coming up soon, read on. In this article, we’ll give you all the information you need to leverage Instagram Stories to your business’ advantage. But first, let’s understand a bit more about how Instagram Stories posts work.

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Instagram Stories: What is it?

Instagram Stories posts are disappearing posts, i.e. each Stories post remains active only for 24 hours and no more. This ephemeral quality makes Instagram Stories a great feature to use for businesses, especially when it comes to creating a fear of missing out (FOMO) effect. This results in increased Instagram engagement and Instagram views.

The feature is one of Instagram’s most popular features right now, and more than 500 million active users of the platform use it every day. The majority of Instagram stories users are millennials and Gen Z-ers. So, if your target audience primarily consists of millennials and Gen Z-ers, you must make the most of Instagram Stories.

Using Instagram Stories for announcing sales and promotional events

Now that you know about the potential of Instagram Stories, let’s go through what you need to do to announce sales and promotion campaigns and/or events using it:

• Collaborate with influencers: No business can afford to ignore influencer marketing these days. If you can rope in an influencer in your niche to promote your event, it can encourage a lot of people to attend it. The best thing is that you don’t need to collaborate with the biggest influencers to see results. If your business is relatively new, you should approach nano and micro-influencers (1,000 – 100,000 followers). Unlike macro and mega influencers (more than 100,000 followers), nano and micro-influencers are more affordable to work with.
• Do all your planning well ahead of the event: You can’t expect people to turn up at your event if you start promoting it the day before, right? So, prepare well in advance of the event and start promoting it ahead of time. Sure, this might mean more work on the Instagram front, but it’s likely to pay off. During the planning process, some things you need to consider are the information your Stories posts will cover, the number of posts, and the best posting dates and times (use Instagram Analytics for this).
• Use features within Instagram Stories: Instagram Stories isn’t just another Instagram feature – it’s like an entire world within Instagram with its own set of features. For instance, there’s the countdown sticker that you can include in your Stories posts for creating urgency among your Instagram followers. Then there are the location hashtags and geotags that make it easier for people to find your event location. You can also add clickable links to your Stories if your account has more than 10,000 followers, which are ideal for selling your event’s tickets within the Instagram app.
• Make your posts visually appealing: Stories primarily stimulate the sense of sight, which is why you need to create visually-appealing posts. Of course, it’s important to remember that going overboard with colors, fonts, and imagery will probably end up overwhelming your viewers. You can find plenty of informative guides online that will help you to create memorable Stories posts.

Conclusion

So, these were a few ways to take advantage of Instagram Stories for announcing sales and promotional events. Before we conclude the article, we’d like to tell you about TurboMedia – a software tool that allows you to get free Instagram likes and free Instagram followers. You can also use TurboMedia to buy Instagram likes and Instagram comments.

Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

We provide an expert Instagram Optimization & Hashtags Research service

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