How You Can Get More Likes on Your Instagram Posts
A like on Instagram is represented by double-tapping a post or clicking on the heart icon below it. Finding ways to increase the number of Instagram likes you get is crucial for the growth of your business. More Instagram likes signals to the Instagram algorithm that your content is something Instagram followers are engaging with. This results in greater engagement rates for your Instagram account, making it easier for a wider audience to find you on the platform. Here are some ways that you can ensure you get more Instagram likes for your posts.
Post engaging content
Posting high-quality content is the basis for getting more likes on Instagram and building an audience of real Instagram followers. You can’t afford to compromise on the quality of your content. Engaging content starts with posting high-quality photos that can automatically capture the attention of your Instagram followers. Using the right equipment to take high-quality photos is necessary if you want to set your account apart from your competition. Following a consistent theme for your account by using 1-2 filters can give your brand a personality and make it easily recognizable for your Instagram followers. Color plays a huge role in the human mind, so be sure to stick to colors that help enhance your photos.
Apart from just high-quality photos, engaging content requires an engaging caption. You need to use the right words to complement your photo so that you can get more Instagram likes on your posts. Your caption should create a story and include a call to action, making it easier for your followers to be drawn to your posts. You can also post content that capitalizes on trending topics to get more likes on your posts.
Make use of the right hashtags
Hashtags are very important as they help your content show up along with other related content on Instagram, making it possible for you to reach a targeted audience. Putting time into researching the right hashtags can help you gain more Instagram likes on your posts. Make sure you look up the related hashtags recommendations on Instagram because this way, you can be sure that you’re selecting niche hashtags based on the Instagram algorithm. You should also use local as well as popular hashtags after conducting research on what your target audience and competitors are using. There are also many tools that you can use to find relevant hashtags to include in the caption of your posts. You can also experiment with branded hashtags and see the results they generate.
Utilize photo and location tags
If you’re featuring a post with an influencer or some other account, be sure to tag them in your post. This increases the chances of your post showing up on the Explorer tab of their Instagram followers, giving you a wider reach and increasing your chances of getting more engagement. Location tags are also very important if you want people to find you on Instagram and connect with your brand easily. When you’re tagging accounts and location, make sure it’s relevant and not spam, otherwise, it won’t help you reach your target audience.
Post at the right time
If you want to get more Instagram likes on your posts, you must analyze insights to see when your audience is most active on the platform. This will vary depending on the target audience, but with the help of Analytics, you can access this crucial information to make sure you post at the right time, as posts on Instagram feeds appear based on recency. The quicker engagement your post gets, the more likely it is to reach a wider audience and even show up on the Explore tab.
Posting consistently will give your real Instagram followers something to look forward to and establish your credibility as a brand. Maintaining an account by posting consistently can be hectic, which is why making use of a scheduling tool can save you time and effort when it comes to consistent posting. Using a scheduling tool, content for weeks/months can be created and uploaded to a content calendar so that automatic posting can be done as per schedule without you having to put a stop to everything else in your life just so that you can maintain consistency in your posting.
Benefit from an engagement group
Engagement groups on Instagram function based on a “like for like” policy where users mutually agree to like/comment on others’ posts once they’re uploaded. A direct message is sent out to members of the group as soon as a post is published so that it receives higher engagement and reaches a larger audience.
Run contests and giveaways
Contests and giveaways can be a great way to get more likes on Instagram. You can offer a desirable prize for the winner of your contest/giveaway to encourage more people to participate. The prize must be something your real Instagram followers will value and not just something that will attract opportunists to participate in the contest/giveaway. Here, you can ask people to like the post, tag another account, or even share it to enter the contest/giveaway. This will not only get you more Instagram likes, but it will also help you reach a wider audience and get more Instagram followers through a greater number of shares.
Re-share your content on other social media platforms
Cross promoting your Instagram content on other social media platforms of your business can help you maximize the benefits from your followers on all these other platforms as well. You can directly post your Instagram content to Facebook, Tumblr, and Twitter when you make a post, but such posts may appear differently on different platforms due to character and image restrictions. Letting your audience on other social media platforms know about your Instagram handle can get them to follow you on Instagram and fetch you more Instagram likes for your content.
Post behind the scenes footage
Posting behind the scenes photos/videos can help you get more Instagram likes by establishing a more personal connection with your audience. The digital world can sometimes feel far removed from reality, and your Instagram followers may have a hard time connecting with you if they don’t feel a more personal connection with your brand. By posting behind the scenes footage, you can showcase your brand’s personality better and help to erase that dividing line between you and your followers.
Post user-generated content
One great way to get more Instagram likes for your posts is by posting user-generated content on your profile. User-generated content can be gathered by making use of a branded hashtag that your Instagram followers can include in the caption of their posts. People are generally skeptical of marketing messages from brands directly as there’s an obvious monetary incentive involved in brand promotion. User-generated content, on the other hand, helps to showcase just how your customers are using your products and how much they love them. When people see actual users of your products sharing their opinions, they’re more likely to believe the review and end up buying the product. The engagement created by user-generated posts is very different from what can be created through a paid partnership or a brand deal.
Engage with posts featuring similar content
If you want to increase engagement for your posts in the form of Instagram likes, it makes sense for you to engage with the posts of other accounts featuring similar content or content related to the same industry. By liking and commenting on such posts or even following such accounts, you make it possible for the audience of that account to come across your Instagram profile more easily. Once you’re able to reach a wider audience, you can get more Instagram likes from them by posting engaging content.
Make use of Instagram ads
While using Instagram ads isn’t free, it’s a great way to increase the reach of your posts. On a platform as big as Instagram, an organic reach can only get you so far. Paying for Instagram ads can help you reach out to a wider audience and fetch you more Instagram likes. If you’re making great posts but still aren’t getting the kind of engagement you had hoped for, deciding on an ad budget for your posts can help you see great results.
Ask questions and post quotes
Asking your Instagram followers questions related to your brand and the type of content they’d like to see can be a great way to get more Instagram likes. Not only will this make them feel like their opinion matters to you, but it will also give you information about the question asked that can help you make decisions about your business. Posting relevant quotes on your profile can also help to get more likes because it captures attention, and those who agree with the quote will end up liking it.
Instagram likes may seem to be nothing more than vanity metrics, but they’re extremely important for the Instagram algorithm. Likes can help your content appear on the Explore tab, fetch you more Instagram followers and boost business growth, so focusing on posting content that gets you more likes is very important for your business. Mr. Insta can help you out with this.