Instagram Analytics You Should Know About In 2021
Instagram is one of the most rapidly-evolving social media platforms. If you are using it as a marketing channel, you are probably already aware of how often the Instagram algorithm keeps changing. This creates a need for enterprises to stay at pace with the latest to improve the performance of their Instagram marketing campaigns and drive results.
In this article, we look at the top Instagram insights you must monitor to capitalize on growth opportunities for your brand. Let’s dive in!
Reach
Reach is a pivotal metric that allows you to track the highest amount of diverse Instagram views on your posts. In other words, it indicates how many unique users have seen your piece of content or account and the value you are gaining. Monitoring your reach can help you track brand awareness each story or post from your account delivers.
Engagement Rate
Your engagement rate is a reflection of how well your Instagram followers are responding to the content you post. The more the number of users comment, share and like your post, the higher is your engagement rate. You can sort your posts by engagement to see what resonates best with your audience.
Best Time to Post
Based on your business and your audience, the best time to post your content can vary. But you must find that out as it can significantly prompt more users to engage with the post. Using Instagram insights, you can get a breakdown of the ‘online’ times of your followers. This crucial information can then be used to suit your Instagram content calendar.
Story Views
Story Views are an ideal method of evaluating how active your community is. Tracking your story views, taps back and taps forward can tell you what’s working and what’s not. Each story slide has a separate statistic, including navigations, impressions and replies.
Follower Growth
If you want to elevate your brand to the next level, you would want to track your follower growth. It’s all connected, think about it. Need a higher reach? Want more engagement? Want more Instagram likes on your posts? All of these goals can be achieved when you have more followers.
Hashtag Use
Hashtags play a major role in connecting you with accounts that share the same interest as you or offer what you are looking for. A good starting point can be to analyze your competitor’s hashtag strategy to generate Instagram comments and engagement on your posts.
Saves
Ever since Instagram likes are getting hidden, Instagram saves have taken their place as a useful metric that brands are relying on. You can track how many times your posts have been ‘bookmarked’. This helps you to understand what prompts your audience so you can incorporate it in your Instagram marketing campaigns.
Referral Traffic
Most brands use Instagram with the main intention of driving traffic to their company’s website. In the end, the users should be convinced to buy your product or subscribe to your service. Referral traffic measures how many users your account can bring to your site to drive sales and overall growth.
Wrapping Up
While Instagram’s Insight is a great tool, if you want to expand your analytical skills even more, we are here to help. With our advanced Instagram analytical tools for business, you will be able to track all the key metrics to make the most of your Instagram strategy. Plus, you can get free Instagram followers to gain more visibility and engagement. Achieve success in your business activity on Instagram with free Instagram likes and comments that you can understand through Instagram analytics.
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