Instagram Messenger Rooms vs. Instagram Live Rooms: Which Should You Use for Brand Engagement?

Instagram continues to be one of the favorite places for businesses to employ their marketing strategies. According to a Statista report, it is used by 78 percent of the marketers around the world and is second only to Facebook. Some studies have also been conducted on the connection between Instagram marketing and the success of Forbes’ most valuable brands.

Table of Contents hide

1) Instagram Messenger Rooms

1.1) Benefits of Instagram Messenger Room for marketing

1.2) How to create Instagram Messenger Rooms

2) Instagram Live Rooms

2.1) Benefits of Instagram Live Rooms for marketing

2.2) How to create Instagram Live Rooms

It is amply evident that Instagram is one of the best platforms for increasing brand engagement. Keeping this in mind, marketers are constantly trying to level up their marketing game, which means keeping an eye on any new features and updates on the platform. The two features that brands should look out for next are Instagram Live Rooms and Instagram Messenger Rooms. In this article, we will take an in-depth look into both these Instagram features to determine which one is the better of the two.

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Instagram Messenger Rooms

The Instagram Messenger Rooms feature, which was added to the platform in 2020, is very much like the Facebook Messenger Rooms. Through Messenger Rooms, Instagram essentially provides a video calling platform. However, it is different from a typical Instagram video calling and video conferencing format as the conferencing feature is not limited to calling someone directly and starting a one-off meeting. Instagram Messenger Rooms is very much like a virtual hangout space, where participants can join in whenever they want. The host only has to create the room and thereafter, the room takes a life of its own.

Benefits of Instagram Messenger Room for marketing

For many years, businesses were only able to deal with their customers through the Instagram chat feature. Instagram Messenger Rooms make it very easy to connect with potential customers in an engaging way. It has allowed businesses to connect with their followers and customers in a selected region and spark conversation around their brand. Businesses can also use Instagram Messenger Rooms to hold meetings with their stakeholders to strategize their marketing tactics.

How to create Instagram Messenger Rooms

You can find the Instagram Messenger Rooms option through the Direct Message section. Here is a step-by-step procedure for creating a room –

Click on the messenger icon in the top right corner of Instagram.
Navigate to the ‘Rooms’ tab and click on the video icon in the top right corner.
Click on ‘Create a Room.’
You will get a shareable link at the top of your screen. Click on ‘Share Link’ and invite people to join the room.
Once everyone has been invited, you can click on ‘Join Room.’

An Instagram Room will exist on the platform until the host deletes them. This allows people to hop in and off whenever they like.

Instagram Live Rooms

Instagram launched the Live Rooms feature in the 2021 Instagram update, which allowed people to go live on Instagram with three other guests. Previously, the maximum number of guests that could be featured in Instagram Live Videos was limited to one. This update gave brands and creators more opportunities for engaging with their followers and driving sales.

Benefits of Instagram Live Rooms for marketing

Instagram Live Rooms can present an excellent opportunity to businesses who want to market their content. Businesses can use Live Rooms for product demos, Q&A sessions, Panel Chats, Interactive Quizzes, Giveaways, and Audience Feedback Sessions.

How to create Instagram Live Rooms

Creating Live Rooms is very much similar to the way in which an Instagram Live broadcast is created.

Open the Stories interface and swipe to the ‘Live’ mode icon.
Add the title for your Live Room to let your viewers know what they can expect from the live session.
Click on ‘Live’ to start the video broadcast.
To add guests (up to 3) to your Instagram Live Room, all you need to do is click the video, where you can send requests for guests to join. You will be able to see the number of guests who have requested to join you.

Conclusion

Both Instagram Live Rooms and Instagram Messenger Rooms offer great features for increasing audience engagement and promoting the growth of the brand. However, the Instagram Live Room feature is better for reaching out to a wider audience base. The Instagram Messenger Room has an element of exclusivity, which means that only those people get to join the session who are given an invitation. In an Instagram Live Room, any user who tunes into your live session can get an opportunity to interact with you.

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Instagram Messenger Rooms vs. Instagram Live Rooms: Which Should You Use for Brand Engagement? by TurboMedia Team, 1 March 2022

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