Pezani Otsatira aulere a Instagram: Phunzirani Zomwe Mungakupatseni
Mu Januwale 2020, Instagram idalemba pafupifupi pafupifupi biliyoni ogwiritsa ntchito pamwezi. Bwerani Januware 2021, chiwerengerochi chidzakwezedwa pang'ono ndipo kuwonjezeka kwachangu kwa ogwiritsa ntchito Instagram kumangowonetsa kutalika kwa nsanja. Lero, Instagram ndi makina akuluakulu opangira ndalama zamabizinesi komanso othandizira pazama TV, ndichifukwa chake ndizochulukirapo kuposa malo ochezera. Kumbali inayi, ndi ntchito kwa ambiri. Makampani otchuka kwambiri komanso othandizira pa TV akupanga mamiliyoni ambiri positi, ndiye bwanji muyenera kutsalira? Musanayambe kupanga ndalama zenizeni kuchokera ku Instagram, muyenera kugwira ntchito molimbika kuti mukhale ndi chithunzi chanu papulatifomu. Pali zifukwa zingapo zomwe zimakulamulirani kuti mumapanga ndalama mwachangu bwanji komanso Instagram. Izi zikuphatikiza zomwe inu muli, malingaliro omwe mtundu wanu umayimira, zomwe muyenera kupereka, ndi anthu angati omwe amakukhulupirirani ndikubwera kudzapeza mayankho. Kukhazikitsa chizindikiritso cha mtundu wanu ndikuwonetsetsa kuti zinthuzo ndizabwino komanso / kapena ntchito ndiye udindo wanu waukulu. Koma, pali njira zowonjezera mwachangu chiwerengero cha otsatira anu. Zosankha zopezera omvera aulere a Instagram ndi njira zina zolipira zimatha kukupatsani mwayi wopikisana nawo. Izi makamaka makamaka pakufikira omvera anu ndikupanga chithunzi chokhalitsa. Mu positi iyi, tiwunika momwe kukhala ndi otsatira Insta ambiri kungakuchitireni zodabwitsa. Chifukwa chake, popanda kupitanso patsogolo, tiyeni tilowemo!
Ubwino wokhala ndi otsatira ambiri pa Instagram
Pa Instagram, khama ndiye njira ndipo ndalama ndiye mathero. Komabe, mudzangofika kumeneko mukakhala ndi otsatira ambiri a Instagram. Nawa maubwino odabwitsa omwe mungayambe kuwona owerengera anu akapitilirabe kukwera mosasintha.- Owonjezera pazogulitsa zanu: Zomwe mungapereke sizingamveke bwino pokhapokha zitafika kwa anthu ambiri pakati pa omvera anu. Ndi otsatira ambiri, mudzakhala ndi anthu okhazikika, omwe akuchulukirachulukira omwe samangogawana zomwe muli nazo komanso kugula zinthu zanu. Zina mwazopindulitsa kwambiri za Instagram niches zikuphatikizapo kuyenda ndi zokopa alendo, kukongola, thanzi ndi kulimbitsa thupi, mafashoni, kulera ana, moyo, bizinesi, chakudya, kujambula, ndi nyimbo.Tengani Jane Selter mwachitsanzo. Ndi otsatira Instagram opitilira 12 miliyoni, mtundu wolimbitsa thupi wakhala wodziwika bwino pa Instagram polimbikitsa masewera olimbitsa thupi, thanzi, komanso thanzi labwino. Jane ndi chitsanzo chabwino kwambiri cha munthu yemwe amakonda kwambiri china chake (mwa iye, kulimbitsa thupi). Akugwiritsanso ntchito nthawi yake kugawana ndi anthu omwe ali ndi malingaliro ofanana padziko lonse lapansi. Ndizovuta kuganiza kuti m'modzi mwa anthu otchuka kwambiri olimbitsa thupi a Instagram nthawi ina adazunzidwa potengera mawonekedwe ake. Lero, Selter amapeza ndalama zambiri kuchokera ku mapulogalamu ake olimba omwe amalipidwa komanso kudzera pa Instagram, komwe amangowonjezera otsatira ake tsiku lililonse.
- Mutha kuwonekera patsamba la Insta's Explore: Mukamadzipangira dzina mu niche yanu ndikukhala ndi otsatira okwanira, zolemba zanu zitha kuwoneka patsamba la Explore la Instagram. Tikugwiritsa ntchito mawu oti 'zabwino-zokwanira' chifukwa palibe lamulo losavuta lakuti ndi otsatira angati omwe muyenera kuwonekera pa Instagram Explore. Tsamba la Instagram la Explore lidasinthidwanso mu Meyi 2019 ndipo tsopano, lili ndi bar yolowera yomwe imalola ogwiritsa ntchito kusankha mtundu wa zomwe akufuna kuwona. Zomwe mungasankhe zikuphatikiza IGTV, yomwe ndi nsanja ya Insta yowonera makanema ataliatali (mavidiyo amphindi imodzi-kuphatikiza), ndi Gulani - nsanja yogulitsira ya Instagram. Mwachitsanzo, ngati akaunti yanu ya Instagram imangonena za chakudya, mutha kuwonetsedwa patsamba la Explore la wogwiritsa ntchito yemwe akufunafuna zakudya. Kuwonetsedwa pa Instagram Explore kungapangitse tchanelo chanu kuti chilumikizidwe ndi ogwiritsa ntchito omwe mwina sanadziwepo kuti mulipo komanso zomwe mumapereka.Instagram tsopano imalola otsatsa kuti agule zotsatsa pa Explore. Ngakhale zotsatsa zogulidwa sizimawonetsedwa mu Explore feed, zitha kupititsa patsogolo mwayi woti mtundu wanu udziwike.
- Wonjezerani kuchuluka kwa anthu pamasamba: Ngati mtundu wanu umagwira ntchito patsamba lake lovomerezeka, ndiye kuti muyenera kugwiritsa ntchito Instagram ngati nsanja kutsatsa tsamba lanu. Mupeza mabulogu ambiri ndi zolemba pa intaneti zomwe zimalimbikitsa kuchitapo kanthu kosavuta. Izi zikuphatikizanso kuwonjezera ulalo watsamba lanu labizinesi mu mbiri yanu ya Instagram komanso pazithunzi ndi makanema anu onse. Komabe, pokhapokha mutakhala ndi otsatira okwanira, simungayembekezere kuti Instagram ikhale nsanja yolumikizira tsamba lanu ndi omvera omwe mukufuna. kuti mulembetse ntchito yomwe imakupatsani mwayi wopeza otsatira aulere a Instagram. Pamene chiwerengero cha otsatira anu chikukwera, momwemonso chiwerengero cha alendo obwera ku webusaiti yanu yovomerezeka ya mtundu wanu.Ngakhale kuwonjezeka kwa magalimoto a webusaiti sikutsimikiziranso kuti anthu adzagula zomwe mukugulitsa, zidzapatsa webusaiti yanu mawonekedwe ofunikira kwambiri. Ngati muchita khama lokwanira kuti tsamba lanu likhale losakanizidwa bwino pophatikiza mawu ofunikira ponseponse, zotsatira zophatikizana zitha kukhala zabwino. Kuyika kwa injini zosaka patsamba lanu kudzakhala bwino, kupangitsa kuti mtundu wanu uwonekere osati pa Instagram kokha, komanso pamapulatifomu monga Google, Yahoo, ndi Bing.
- Dziwani zambiri pa YouTube: YouTube ndiye nsanja yayikulu kwambiri padziko lonse lapansi yotengera makanema ndipo ngati mukufuna YouTuber, simungangochita zanu pa YouTube. Sungani mbiri ya Instagram komanso kumbukirani kuigwiritsa ntchito mwachangu. Monga momwe mungachitire patsamba, ikani ulalo wa tchanelo chanu cha YouTube mu Insta bio yanu komanso pitilizani kusinthira ulalo wa kanema wanu waposachedwa kwambiri wa YouTube. Pakati pa otsatira anu ophatikizana ndi olembetsa pa YouTube ndi Instagram, pakhoza kukhala ambiri omwe ali. adadziwitsidwa kwa inu pa Instagram. Kuphatikizira tsatanetsatane wa makanema anu a YouTube ndi kanjira mu mbiri yanu ya Instagram kulimbikitsa otsatira a Instagram omwe alipo kuti apite ku njira yanu ya YouTube. Ngati angakonde zomwe amawona, mudzakhala ndi olembetsa ambiri ndi mawonedwe pa YouTube, zomwe zingakulitse kwambiri mwayi wanu wokhala YouTuber wanthawi zonse. Ngati mutha kukhala olimbikira pamapulatifomu onsewa, zitha kukupatsani mphotho zambiri. Ingoganizirani kupeza ndalama zabwino kuchokera pa YouTube ndi Instagram. Zikumveka zosangalatsa, sichoncho?
- Gwirizanani ndi mitundu ina ndikupeza mphotho: Mukayamba kuwonekera pa Instagram, ma brand ena ndi opanga zinthu omwe akugwira ntchito mu niche yanu angafune kuyanjana nanu. Masiku ano, zambiri zokhudzana ndi mgwirizano komanso zochepa za mpikisano wapa media, ndipo zimagwira ntchito. Kuyimitsa wina ndi chiyani pamene mabizinesi/anthu awiri atha kugwirira ntchito limodzi ndikudyetsana zomwe wakwanitsa ndi zomwe wachita bwino? Timawona oimba nyimbo zapaulendo akugwira ntchito limodzi ndi anzawo oyenda maulendo, komanso oimba, ndi ojambula akugwira nawo ntchito. Palibe kukayika kuti Instagram yatsegula zitseko zambiri za mwayi. Muyenera kukweza masewera anu ndikuyang'ana kwambiri kutulutsa zomwe zimakopa chidwi cha omvera anu. Mukakhala ndi chiwerengero chokwanira cha otsatira, mukhoza kuyandikira zopangidwa zina kwa collaborations.Ngakhale zopempha zanu zonse mgwirizano sangalandiridwe, ena adzadutsa ndipo ngati anakoka bwino, iwo akhoza kukankhira otsatira anu-kuwerengera apamwamba. Mukafika pamlingo wa 'social media influencer', mutha kuyembekezera zopempha za mgwirizano kuchokera kwa opanga ena ndi opanga zinthu, ndipo kuzungulira kudzapitilirabe. zimagwirizana ndi niche yanu. Mwachitsanzo, ngati ndinu woyimba ndipo mutha kukhala ndi 'influencer' pa Instagram, mutha kulumikizana ndi ma brand omwe amapanga ndikugulitsa zomwe mumasewera. Woyimba gitala akhoza kugwirizana ndi gitala ndi/kapena amplifier-wopanga, woimba akhoza kugwirizana ndi kampani yopanga maikolofoni, ndi zina zotero.
