Personal Branding on Instagram: How-To Guide
Social media has exploded as a powerful way to scale businesses and boost brand recognition. But this doesn’t just apply to large business entities with thousands of products to sell – you can promote your personal brand just as easily.
More than 2 billion people use social media. That’s a huge audience that’s just waiting to get to know you. And Instagram just happens to one of the social media platforms with one of the largest user bases in the world.
Instagram is a visual heave social platform. Pictures, videos, picture posts and all other kinds of picture heavy content are regularly liked, commented on, and shared by millions of people across the world.
If you were looking for a place to promote your personal brand, then Instagram is it. So how do you build your personal brand on a platform that’s full of users that are trying to do the same?
1. Be Yourself
It’s pretty well known that people tend to lie on social media. However, Instagram followers don’t like being lied to. Think about it, would you personally want to interact with and endorse people who are lying to you?
Authenticity is a key factor in promoting your personal brand on Instagram. If you want new Instagram followers, receive Instagram likes or Instagram comments, then you need to allow people to get to know the real you.
Now this doesn’t mean you go online and post pictures of what you had for breakfast, lunch, and dinner. Unless you’re running a cooking based account, then by all means, go for it!
What you need to do is reveal parts of your real personality on Instagram. Let’s say you run a fitness account. Do you like a certain workout routine more than others?
Rave about it. Maybe you run a skincare account. Then let people know what motivated you start your account and why you prefer certain skincare products over others.
Use the Instagram Live feature to have direct conversations with your Instagram followers. Before you know it, you’ll be well on your way towards building brand loyalty.
2. Stick to Your Theme
There’s nothing more confusing than following a fitness account on Instagram only to discover that they’ve been posting travel pics for the past three months. Remember, if people wanted to follow a travel account, then there are multiple accounts readily available on Instagram.
Sticking to the main theme is also similar to maintaining your brand authenticity. If you’re running a fitness account, then your posts should be geared towards fitness. If you’re running a cooking account, then your posts should be about food and recipes.
Why? It’s because that’s what people are going to your account to see. Changing up the content without sticking to the theme can be disorienting and muddle the original purpose behind the account.
3. Make Use of Geotagging
When people start to get to know you, they might want to meet you. Haven’t you ever wanted to meet your favorite celebrities and influencers?
Using geotagging is a great way to achieve this. Did you visit a restaurant to order your favorite healthy meal? Geotag the restaurant, so people know where you’re available.
As a plus point, restaurants, businesses, and shops that you geotag may in turn start promoting you as well! Geotagging is a great way to increase Instagram likes and Instagram comments from people. And you can use it to create fan meetups as well!
4. Avoid Instagram Filters
As a visual heavy website, it goes without saying that high quality pictures and videos are necessary to find any kind of success on Instagram.
Where many content creators go wrong, is that they try to cover up a bad picture by using filters on the platform. This doesn’t help the picture, and it basically looks like a bad cover up job.
Instead, you can make use of various apps and even Photoshop to edit your pictures before you post them. Before you know it, you’ll be getting more Instagram likes, Instagram comments, and even Instagram followers. A well-curated account is always good for your personal brand.
5. Respond to Comments
When you’re starting off, you’re probably going to get around fifty comments per post. At this stage, you’ll be able to respond to every Instagram comment. This helps you build a personal connection with your Instagram followers.
A good way to get free Instagram followers is by actively engaging with them as often as you can. As your personal brand grows and the number of your Instagram followers hits the tens of thousands, you won’t be able to do this anymore.
And that’s exactly why you should make use of engaging with your Instagram followers via responding to Instagram comments earlier on.
6. Mention Big Brands/Accounts
On Instagram, you can tag other people and accounts. When you tag a bigger brand or account that’s relevant to your channel, your content can reach their Instagram followers as well.
This helps you easily reach thousands of other users and generate free Instagram followers. You’ll even get free Instagram likes if their audience likes your content.
Building a personal brand on Instagram takes time. But by following these steps, you’ll be well on your way towards building your personal brand.
A faster way to get success is through getting free Instagram followers, and free Instagram likes. When people see that your account has a huge number of Instagram followers and Instagram likes, they’re more likely to follow your account. Get free Instagram followers and free Instagram likes and watch your personal brand grow at a rapid pace on Instagram!
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