Powerful Tips for Instagram Marketing in 2021
As Instagram is emerging as a powerful marketing tool, it is imperative for businesses to make the best use of this platform. With thousands of brands competing with each other, how can you establish a unique identity for your business? Do not worry! We have some powerful Instagram marketing tips that can improve your overall performance, help you gain new followers, likes, views, and much more. Check out some of them below!
1.Set up Your Instagram Business Account
Before you head on to developing your marketing plan, ensure that you have a business profile. This is because Instagram provides businesses with many tools that can help them promote their products and services better. Business accounts also benefit from numerous metrics that throw valuable insights into viewer’s behavior.
Some services that are present in business accounts are the facility of viewers to contact you in a click. You can also design and publish Instagram advertisements without the need to use Facebook advertising tools. Therefore, switch to a business account if you have not done it already.
2.Efficient use of free Instagram Tools
Instagram offers priceless business tools such as Insights to business accounts. Insights is a free tool that presents specific and useful information that can help you boost engagement. For instance, it collects data like impressions and the number of shares and thus, provides you a basis to understand how your audience is interacting with your content.
Instagram Insights also presents demographic data such as the gender of your viewers, the location they belong to, the time your audience is most active, and so on.
3.Optimise your Instagram Bio
What you write in the bio acts as your introduction to your viewers. Since the first impression is critical in all areas, you need to ensure that your Instagram bio captivates your audience. At the same time, it must explain clearly who you are and what you do. It is also advisable to add your website or the URL you want your viewers to visit. To analyze if your bio is bringing the expected results, make sure to check link clicks in Insights.
Instagram is currently used by nearly 1 billion people. Therefore, it is a great marketing platform that can expose your brand to a massive audience. One of the ways in which you can attract this wide user base to your business is by creating product teasers.
Product teasers that are not pushy and build excitement around the product or service in offer work well for companies. A popular example is that of Starbucks. Whenever a festival is close by, Starbucks posts high-quality and beautiful pictures that are relevant to the occasion teasing the viewers to buy the drink. Even if the viewers do not buy the products, social engagement does increase as you gather more free likes, followers, comments, and views.
5.Schedule your content
Scheduling your content is perhaps the most important task to ensure that you post content timely. Consistency on social media platforms is essential to remain tied to your current followers and attract new ones. You can create a content calendar for the same where you can plan your posts, write engaging captions and use the right hashtags. This will surely make the task of designing and posting content much easier.
These were a few tips to help you boost engagement levels and grow your business on Instagram. You will be able to avail of free Instagram followers, free Instagram likes, Instagram comments, and Instagram views.
While you apply them, it is equally important to track how your recent changes are impacting your business. Therefore, use these tips, optimize your business account and see the growth yourself!
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