Promoting Your Brand On Instagram
When it comes to social media platforms, Instagram is a giant that continues to grow. With an audience of more than 1.16 billion people, if your business is not on Instagram, you are losing out on a lot. With the right Instagram marketing plan, your brand can elevate to the next level in no time.
In this blog, we have rounded up some key tips that you can consider for making your brand reach a larger audience on Instagram.
Use A Business Account
Before you start crafting an Instagram marketing strategy to promote your brand on the platform, make sure you have a business account that is separate from your personal one. Your selfies or snapshots of your latest staycation won’t get you any sales. That’s not what your audience is following you for. A business profile should strictly be about what your company does. With a business account, you can unlock free Instagram tools such as track metrics that provide statistics about the reach and impression of your posts.
Establish Your Brand’s Look
Once you have a separate business account, it’s time to work on brand recognition and recall. Branding plays a pivotal role in content creation. People are more convinced about your brand when you have a consistent name and photo with a catchy bio to hook free Instagram followers. By creating an Instagram aesthetic that remains consistent across your posts, you help your followers recognize your content in their feeds.
Consider creating a unique brand hashtag that makes it easier for your audience to search for your posts. Plus, they can even include your unique brand tags in their photos. Using brand-specific hashtags can encourage sharing by your followers and result in more Instagram views for your posts. Apart from your unique tags, you can promote your brand using more general, community hashtags relevant to your industry. They make your posts more searchable and drive free Instagram likes.
Partner with Instagram Influencers
Instagram is blessed with numerous influencers who have a massive followers list. The quickest and easiest way to promote your brand, widen your audience base and grow your Instagram likes would be to collaborate with such influencers. This allows you to tap into their follower base and introduce them to your brand by leveraging the influencer’s reach.
Cross-Promote Instagram Posts
You spent a good amount of time clicking the perfect shot, coming up with a good caption and using the right tags for an Instagram post. Why not get the most out of this phenomenal effort? Cross promoting your content on other social media channels such as Twitter and Facebook can give you the most bang for your buck. Although a smart move, remember to tweak the description for images depending on the platform you post it on, as every platform works differently. While hashtags may work excellently on Twitter, they may give your Facebook post a cluttered look.
Consider Sponsored Ads
A brilliant way to grab more eyeballs for your brand and boost Instagram comments on your posts is to create sponsored ads. You can set a budget and control how much you are willing to spend on marketing. Your high-performing posts can also be pushed to potential customers in the form of sponsored ads for more engagement and conversions.
When it comes to the modern visual internet, Instagram is one of the main flag bearers worldwide. With an ever-burgeoning audience, it can offer dramatic reach for your brand. We hope the above tips can help you in garnering more Instagram followers and boosting your brand’s image.
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