SEO Techniques for Increasing Discoverability on Instagram

With over a billion active users every month, Instagram is one of the most potent social media platforms for brands when it comes to digital marketing. However, the competition on the platform is intense. If you want your brand to make a mark, you’ve got to work on enhancing the discoverability of its Instagram page.

Search engine optimization or SEO is one of the best ways to increase discoverability on Instagram. In this article, you’ll get to know the best Instagram SEO tips, which you can put into practice to generate more visitors.

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1. Know the right hashtags to include in your post captions

Using the right hashtags across your Instagram posts can make a huge difference. However, using too many hashtags won’t deliver results. According to Instagram, it’s best to use 3 – 5 hashtags per post, even though you can add up to 30 hashtags for each post.

So, if you’ve got to rely on 3 – 5 hashtags per post, how do you find the right ones? Well, the answer is quite simple. All you need to do is use the search bar on the Instagram Explore page. Here’s how it works:

• Type ‘#’ in the search bar
• Follow the ‘#’ with the name of the hashtag you want to search for
• As soon as you start typing, Instagram will start suggesting popular hashtags
• You can also view hashtags that are most explored by your followers

It’s important to remember that you should only use relevant hashtags. A lot of brands on Instagram have experienced greater post reach by posting irrelevant but popular hashtags in the past. However, those days are long gone. These days, posts with irrelevant hashtags are moderated by Instagram, and their reach is restricted as well.

2. Optimize your Instagram bio

The bio section on Instagram doesn’t have much space to offer, but if you’re smart with your keyword use, you can make the most of the limited space. Here are a few steps you can take to optimize your Instagram bio:

• Choose relevant profile and handle names.
• Include a keyword across your profile and handle names (if possible).
• Include keywords that tell audiences about who you are, what you do, and what they can expect from you in your bio section.
• Add a location (you must set up a business profile to access this feature).

3. Utilize Instagram’s alt text feature

The alt text feature is quite handy for writing alternative text that provides a more detailed description of photos. Improving accessibility was the primary purpose of adding this feature, but it also doubles up as an SEO feature. While alt text is generated automatically by default through object recognition technology, it can also be input manually.

Prior to posting, go to the Advanced Settings page, and tap on the ‘Write Alt Text’ option. A box will appear where you can manually enter your alt text. Once you’re done, simply tap on ‘Done,’ and that’s it. You can also edit the alt text later if you want.

Conclusion

So, these are the three major SEO techniques you can use to increase the discoverability of your Instagram page and its content. Along with SEO, you should also ensure that you’re posting quality content consistently, as you can’t only rely on SEO to deliver results on the platform.

Well, that’s almost it for this article. But before we leave you, we’d like to tell you about TurboMedia. Nowadays, Instagram is fiercely competitive, and new brands on the platform tend to struggle when it comes to establishing a firm footing. This is where TurboMedia can come in and play a helpful role. It’s a software tool that provides free Instagram followers and free Instagram likes.

Do you need an Instagram expert to complete an in-depth evaluation of your Instagram account & provide you with an action plan?

We provide an expert Instagram Optimization & Hashtags Research service

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