Muna Ndira 2020, Instagram yakashuma vangangoita bhiriyoni pamwedzi vashandisi. Uyai Ndira 2021, iyo nhamba inosungirwa kukwira notch dzinoverengeka uye uku kukurumidza kukurumidza kwevashandisi ve Instagram kungoenda kuratidza kuti papuratifomu yasvika sei. Nhasi, Instagram iguru mashini ekugadzira mari emabhizinesi uye vezvenhau vevanokurudzira, ndosaka iri yakawanda kupfuura pasocial media chikuva. Kune rimwe divi, iri ibasa revazhinji. Iwo akakurisa mhando uye vezvenhau vevanosimudzira vari kugadzira mamirioni pasiti, saka nei uchifanira kusiiwa kumashure? Usati watanga kuita imwe mari chaiyo kubva ku Instagram, iwe unofanirwa kushanda nesimba kukudziridza mufananidzo wako pachikuva. Pane zvinhu zvishoma zvinoraira kuti nekukurumidza sei uye marii yaunoita kuburikidza ne Instagram. Izvi zvinosanganisira zvauri, hunhu hunomiririrwa nechiratidzo chako, zvaunofanira kupa, uye kuti vanhu vangani vanovimba newe uye vanotendeukira kwauri kuti uwane mhinduro. Kugadza kuzivikanwa kwechiratidzo chako uye kuona mhando yezvigadzirwa uye / kana masevhisi ibasa rako guru. Asi, pane nzira dzekukurumidza kuwedzera huwandu hwevateveri vako. Sarudzo dzekuti uwane mahara vateveri vepa Instagram uye dzimwe nzira dzakabhadharwa dzinogona kukupa muganho pamusoro pevanokwikwidza. Izvi kunyanya zvine chekuita nekusvika kune wauri kutarisa vateereri uye nekuita inogara kwenguva refu. Mune ino posvo, isu ticha nyatso tarisa maitiro ekuti kuve nevazhinji vateveri ve Insta vanogona kukuitira zvishamiso. Saka, pasina imwezve ado, ngatipindei imomo!
Zvakanakira kuve nevateveri vazhinji pa Instagram
Pa Instagram, kuedza ndiyo nzira uye mari ndiwo magumo. Nekudaro, iwe unongo svikako kana iwe uine vamwe vateveri ve Instagram Heano mamwe mabhenefiti anoshamisa iwe aunotanga kuona kana vateveri vako kuverenga vachiramba vachikwira zvakaringana.
- Zvimwe zvinotora zvechigadzirwa chako: Zvaunofanirwa kupa hazviburitse zvakawanda zvebuzz kunze kwekunge zvasvika kune vanhu vazhinji pakati pevateereri vako. Nevateveri vakawanda, iwe uchave uine inowirirana, inokura rukova rwevanhu vasingazongogovera zvemukati chete asi kutenga zvigadzirwa zvako zvakare. Zvimwe zvezvinonyanya kubatsira Instagram niches zvinosanganisira kufamba uye kushanya, runako, hutano uye kusimba, fashoni, kurera vana, mararamiro, bhizinesi, chikafu, kutora mafoto, uye mimhanzi.Tora Jane Selter semuenzaniso. Iine vanopfuura mamirioni gumi nevaviri vevateveri ve Instagram, iyo yekusimba modhi yave yakafarirwa nhamba pa Instagram yekusimudzira maekisesaizi, hutano, uye kugara zvakanaka. Jane ndiye muenzaniso wakakwana wemumwe munhu ane shungu nechinhu (munyaya yake, kusimba). Ari kushandisawo nguva yake kuigovera nevanhu vane pfungwa dzakafanana pasi rese. Zvakaoma kufungidzira kuti imwe yemhando dzepa Instagram dzine mukurumbira dzakambodheererwa pachitarisiko. Nhasi, Selter anotambira mari yakawanda kubva kuzvirongwa zvake zvakabhadharwa zvekusimbaradza uyewo kuburikidza ne Instagram, kwaanoramba achiwedzera kuvateveri vake zuva rega rega.
- Iwe unogona kuratidza paInsta's Ongorora peji: Paunenge uchizviitira zita mune yako niche uye uine yakanaka-yakakwana yekutevera, yako post inogona kuoneka pa Instagram's Ongorora peji. Isu tiri kushandisa izwi rekuti 'zvakaringana-zvaringana' nekuti hapana wakaoma-uye-unokurumidza mutemo wekuti vangani vateveri vaunofanirwa kuratidzwa pa Instagram Ongorora. Instagram's Ongorora peji yakagadziridzwa kumashure muna Chivabvu 2019 uye ikozvino, ine navigation bar inobvumira vashandisi kusarudza mhando yezvinyorwa zvavanoda kuona. Sarudzo idzi dzinosanganisira IGTV, inova Insta's chaiyo chikuva chekuona marefu-fomu mavhidhiyo (miniti imwe-pamwe nemavhidhiyo), uye Shop - iyo Instagram yekutenga chikuva.Padivi peIGTV neShopu, vashandisi vanogona zvakare kusarudza nzira dzemusoro kuti vaone zvirimo kubva niches dzavanofarira. Semuyenzaniso, kana Instagram account yako iine chikafu, unogona kuratidzwa muOngororo peji remushandisi ari kutsvaga chikafu chine chekuita nekudya. Kuratidzwa pa Instagram Ongorora kunogona kuita kuti chiteshi chako chibatanidzwe nevashandisi vangangove vasina kumboziva kuti uripo uye nezvawaifanira kupa.Instagram ikozvino inobvumira mhando kutenga ads paOngorora. Nepo kushambadzira kwakatengwa kusingaratidzirwe muExplore feed pachayo, vanogona kuwedzera mikana yekuti brand yako iwanikwe.
- Wedzera webhusaiti traffic: Kana mhando yako ichinyanya kushanda kubva kune yayo yepamutemo webhusaiti, saka iwe unozofanirwa kushandisa Instagram sepuratifomu kutengesa webhusaiti yako. Iwe uchawana akawanda mablogiki uye zvinyorwa painternet zvinokurudzira kutora mashoma matanho ari nyore. Izvi zvinosanganisira kuwedzera chinongedzo kune bhizinesi rako webhusaiti mune yako Instagram bio uye pane ako ese akatumirwa mifananidzo nemavhidhiyo. Nekudaro, kunze kwekunge uine vateveri vakakwana, haugone kutarisira kuti Instagram ive chikuva chekubatanidza webhusaiti yako nevateereri vako. kusaina sevhisi inobvumidza iwe kuti uwane yemahara Instagram vateveri. Sezvo huwandu hwevateveri vako huchikwira mudenga, ndizvo zvichaitawo nhamba yevashanyi kune webhusaiti yako yepamutemo webhusaiti.Kunyange uchiwedzera webhusaiti traffic haisi vimbiso yekuti vanhu vachatenga zvauri kutengesa, zvinopa webhusaiti yako zvimwe zvinodikanwa kuoneka. Kana iwe ukaita nhamburiko dzakakwana kuti uve nechokwadi chekuti webhusaiti yako yekutsvaga-injini yakagadziridzwa nekubatanidza akakodzera mazwi mukati mese, mhedzisiro yakasanganiswa inogona kuva yakanaka. Nzvimbo yako yekutsvaga injini yewebhusaiti ichavandudza, ichiita kuti brand yako ionekwe kwete pa Instagram chete, asiwo pamapuratifomu akadai seGoogle, Yahoo, uye Bing.
- Wana kutariswa kwakawanda paYouTube: YouTube ndiyo hombe yepasirese-yakavakirwa pasocial media chikuva uye kana uri munhu anoshuvira YouTube, haugone kungoita chinhu chako paYouTube. Chengetedza nhoroondo ye Instagram zvakare uye rangarira kuishandisa nesimba. Sezvawaizoitira webhusaiti, namira yako YouTube chiteshi chinongedzo mune yako Insta bio uye zvakare ramba uchivandudza chinongedzo kuvhidhiyo yako ichangobva kutumirwa yeYouTube.Pakati pevateveri vako vakasanganiswa uye vanyoreri muYouTube ne Instagram, panogona kunge paine vazhinji vari yakaunzwa kwauri pa Instagram. Kusanganisira iwo madhairekitori emavhidhiyo ako eYouTube uye chiteshi mune yako Instagram bio zvinokurudzira varipo Instagram vateveri kuti vatungamire kune yako YouTube chiteshi. Kana vakafarira zvavanoona, unenge uine vanyoreri vakawanda uye maonero paYouTube, izvo zvingawedzera zvinoshamisa mikana yako yekuva YouTuber yenguva yakazara.Kana iwe uchigona kuve wakasimba pamapuratifomu ese ari maviri, zvinokupa mibairo yakawanda. Fungidzira uchiwana mari ine hutano kubva kuYouTube ne Instagram. Zvinonzwika kukoka, handizvo here?
- Bata pamwe nemamwe mabhureki uye uwane mibairo: Paunotanga kuwana kuoneka pa Instagram, mamwe mabhureki uye vanogadzira zvemukati vanoshanda muniche yako vangada kushandira pamwe newe. Mazuva ano, zvakanyanya nezvekubatana uye zvishoma nezvemakwikwi pasocial media, uye inoshanda. Zvinobatsirei kuisa mumwe munhu pasi apo mabhizimisi maviri/vanhu vanogona kushanda pamwe chete uye kudyisa zvinobudirira uye kubudirira kweumwe neumwe? Isu tinoona matravel vlogger achishandira pamwe nevamwe vekufamba vlogger, pamwe nevaimbi, uye maartist vachishandira pamwe. Hapana mubvunzo kuti Instagram yakavhura mikova yakawanda yemikana. Iwe unofanirwa kusimudza yako wega mutambo uye kuisa pfungwa pakuisa kunze izvo zvinokwevera kutarisisa kwevateereri vako. Kana uchinge wava nehuwandu hwevateveri, unogona kusvika kune dzimwe mhando dzekubatana.Nepo zvikumbiro zvako zvekushandira pamwe zvisingagamuchirwi, vamwe vachapfuura uye kana vakadhonzwa zvakanaka, vanogona kusundira muteveri wako-kuverenga kumusoro. Kana iwe wasvika padanho re'social media influencer', unogona kutarisira zvikumbiro zvekubatana kubva kune mamwe mabhureki uye vanogadzira zvemukati, uye kutenderera kunoenderera. zvinoenderana niche yako. Semuyenzaniso, kana iwe uri muimbi uye uchikwanisa kuwana 'influencer' chinzvimbo pa Instagram, unogona kusvika kune mabhureki anogadzira nekutengesa zvigadzirwa zvaunotamba. Muridzi wegitare anogona kushandira pamwe negitare uye/kana amplifier-mugadziri, anoimba anogona kushandira pamwe nekambani inogadzira maikorofoni, zvichingodaro.
Instagram maficha ekusimudzira mhando yako
Kamwe peji rako re Instagram parinotanga kucherechedzwa uye iwe ukawana vateveri vazhinji, iwe unogona kutora mukana weakasiyana eakashambadziro maficha ekuti uwane vamwe vateveri ve Instagram. Paunenge uchishandisa zvese izvi maficha hazvisi zvekumanikidza, inzwa wakasununguka kusanganisa uye kuenzanisa. Nenzira iyi, iwe unogona kushandisa zvakanakisa zvishandiso zveIn-in-zvakavakirwa kuwedzera rako rekusvika. Kunze kwezvakajairwa zvekugovana mapikicha, Instagram inozvirumbidza zvinotevera zvinotevera zvekushambadzira.
Mavhidhiyo maficha
Takambokurukura IGTV pamberi, asi ndizvo chete zverefu-fomu vhidhiyo chikuva. Iyo default Instagram app inongobvumira pfupi-fomu vhidhiyo zvinyorwa. Kunze kweiyo yakajairwa ipfupi-fomu vhidhiyo yekumisikidza ficha, iwo maviri mamwe mavhidhiyo maficha anopihwa nepuratifomu anosanganisira ehupenyu mavhidhiyo uye nyaya. Iyo mhenyu vhidhiyo ficha inobvumira mabhurandi kuvaka chiratidzo chechokwadi uye kujekesa - zvinhu zviri kuve zvichikosha zuva rega rega richipfuura. Izvi zviri kukonzerwa nemakwikwi anogara achiwedzera pamusoro penzvimbo. Iyo yakanaka nzira yevateveri vako yekudyidzana newe mune chaiyo-nguva futi. Nguva dzese paunotanga kutenderera vhidhiyo mhenyu, vateveri vako vanoziviswa. Ipuratifomu nguva pfupi yadarika yakagadziridza ayo epamoyo vhidhiyo kugona uye ikozvino, vaviri vashandisi vanogona kuisa mune yehupenyu vhidhiyo kubva maviri akapatsanurwa michina. Kubva pamabvunzurudzo ehupenyu kurarama zvigadzirwa zvigadzirwa kune chaiko-nguva kubatana, mikana yacho haigone. Kana iyo algorithm ye Instagram ichikufarira iwe, yako vhidhiyo vhidhiyo inogona kutozviita kumavhidhiyo e "Top Live" pane iyo Instagram Ongorora peji. Kana ikadaro, vhidhiyo yako inogona kutariswa nevashandisi veInca pasi rese, ichinyatso kuvandudza mikana yekuwedzera kwemuteveri kuverenga. Iko zvakare kune iyo 'Nhau' ficha iyo inobvumidza gumi-yechipiri mifananidzo yekutarisa uye 10-yechipiri vhidhiyo kuona. Icho chinhu cheshasha chakashandiswa zvakanyanya nema brand uye vanokurudzira kuvandudza vateveri vavo maererano nezvazvino zvigadzirwa, masevhisi, uye / kana zvakatumirwa zvemukati. Instagram yakagonesa chigadzirwa-kumaka mukati meiyo 'Nhau' ficha futi, zvinoreva kuti kana uri kuratidza chigadzirwa iwe chauri kutengesa pane imwe yeako 'Nyaya', unogona kuzvimaka. Vateveri vanofarira kuitenga vanogona kudzvanya pane chigadzirwa chigadzirwa uye kuitenga kubva pawebhusaiti yako.
Instagram Ads
Kunze kwekugovana mafoto uye mavhidhiyo, unogona zvakare kutumira ma ads kushambadza izvo zvaunofanira kupa pa Instagram. Pane akasiyana marongero aunogona kuyedza nawo kuti uwane iyo chaiyo mhando yezviziviso zvekumhanyisa yako brand. Iwe unogona kunyange kushandisa zviripo zvirimo pane rako peji uye kuzvishandura ivo kuita kushambadzira neiyo Instagram Ads ficha. Kugadzira nekutarisira kushambadzira pa Instagram, iwe unofanirwa kushandisa Facebook's Ad Maneja sezvo Instagram iri yeFacebook-iri yeapp.
Push notices
Vashandisi ve Instagram vanogona kugonesa kusundira notices, izvo zvinozovazivisa kana iwo mapeji avanoteedzera kurodha mapikicha matsva, mavhidhiyo, nezvimwe. Kuti ushandise chinhu ichi, unofanirwa kukurudzira vateveri vako varipo kuti vatore matanho. Pakati pezvinhu zvako zvese, sanganisira mafoni-ku-chiito, uchiudza vateveri vako kuti vagone kuburitsa zviziviso zvechiteshi chako. Nepo vateveri vako vese vasingazopindure kunhare dzako, vamwe vanozodaro. Kana ivo vakafarira izvo iwe zvawatumira, ivo vanozozvigovana navo neshamwari dzavo uye vateveri. Push notices dzinogona kunge dzisiri bheji rako rakanakisa maererano nekuwana kuwoneka pa Instagram, asi zvinogona kubatsira.
mhedziso
Nekudaro, ikozvino iwe unoziva kuti vamwe vateveri ve Instagram vanogona sei kukubatsira iwe uye nezvimwe zve Insta zvine simba kwazvo zvekushambadzira maficha. Tevere, iwe unofanirwa kusarudza pamusoro pekuti iwe unoda kuita sei nezvekuwana vamwe vateveri. Ehe, nenzira dzese, iwe unogona kutora iyo organic nzira uye kumirira kuti vanhu vataure nezvako zvemukati vasati varova bhatani re 'Tevera'. Nekudaro, inotora nguva uye kana iwe uchida kuyera zviremo zvebudiriro ye Instagram, ungangove uri nani pakusarudza imwe nzira. Nekusaina kuzvirongwa zvinokurumidza kuwedzera Instagram kuoneka, unogona kuwana mahara Instagram vateveri uye vanofarira nekukurumidza. Iwo mapurogiramu akabhadhara vhezheni paunopihwa futi. Nepo iwo akabhadharwa achakuunzira mhedzisiro nekukurumidza, unogona kuwana zvakawanda nekushandisa mahara vhezheni futi. Chikamu chakanakisa nezve zvirongwa zvakadaro ndechekuti hapana mabhoti anobatanidzwa. Nekudaro, vese vateveri vatsva vaunowana ndevechokwadi vashandisi ve Instagram. Saka wadii kusainira chirongwa chakadai uye rega rako reki riwedzere kukura-kupfuura-kusati kwamboitika online?