The Ultimate Guide To Growing Your Instagram Account
Instagram, being the second most accessed social media network after Facebook, has around 500 million daily active users globally. Over the years, it has become the most common platform for businesses, advertisers and consumers, with around 70% of the trending hashtags related to some brand or the other. As such, it can be safely assumed that no content marketing strategy would be complete without Instagram. Instagram does not only give the brands an opportunity to showcase their products and inspire the audience, but also allows them to humanise their content. The active users in the platform spend around 7 hours every week on average browsing new content and interacting with brands. It is imperative that you strategize your content marketing tactics by taking into account the changing nature of this platform to increase your Instagram followers. Following is a list of some tips to help you achieve this goal.
1. Post content on a regular basis
Determining your posting schedule is an extremely important part of your content marketing strategy. Brands usually want to showcase their new products to their followers, but at the same time, do not want to spam them. On the other side, if you are posting your content once a month, that is not an effective strategy either. You need to find a balance between the two and develop a posting schedule so that your brand always stays fresh in the minds of the Instagram followers. Posting a lot of content in one day is not advisable. In case you have a lot of content, it is better to distribute it between stories and posts. According to some research, top brands usually post around 1.5 times each day on average, which works out to 10-11 posts a week.
2. Go live
The live broadcast option on Instagram can be quite useful for brands to market their content. The advantage of this is that it gives you an opportunity to interact with your followers in real-time. The best way is to keep a question and answer type session on the ‘go live’ feature. This allows the followers can put in Instagram comments related to any questions they might have about the brand. Replying to these comments or acknowledging as many users as you can is extremely important. You could also use the broadcast feature to demonstrate new products, introduce some of your employees and give a tour of your facility.
3. Conduct a competitive analysis.
It is important to conduct a competitive analysis to see what kind of content the other brands and marketers would be posting. The best way to do this is by searching for terms related to your industry or business, which will give you a list of related accounts. If you already know your competitors, it becomes fairly easy. Thereafter, you can conduct an audit of these related accounts to find out about the posts that get the highest engagement, their captions and popular hashtags and also how frequently they are posting their content. This will allow you to find out the opportunities your competitors may have missed and then incorporating them into your content.
The most efficient tactic to market your brand, services and product is by using social media influencers. Majority of the marketers believe that this strategy works out best, when compared to others. This is because the social influencers already have an audience base that trusts them. If you can avail the services of an influencer to market your brand, you are guaranteed to get sales. It is most advisable to go with influencers who have around 10k to 50k followers, as they usually have more authentic interactions with their followers.
5. Encourage User-generated content
User-generated content (UGC), are promotional tactics that encourage the users to post stories, photos and videos related to your brand on their personal profiles. This works in a way a recommendation would, and allows a wider market base to find out about your brand. You can run contents to encourage UGC, and then feature the user photos in your profile. This would encourage other users to submit and share their own posts related to your product.
Combining these strategies with your existing ones will definitely help in driving up the sales of your brand and generate more Instagram views for your brand page. You can also use the Instagram feature that allows businesses to sell their items directly on the platform.
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