Top 5 Ways Higher Instagram Likes Can Benefit Your Brand Marketing
For many businesses, Instagram is the go-to platform for brand marketing. There are many reasons Instagram is overtaking other platforms for effective brand marketing.
To begin with, millennials are always on Instagram. Most young people prefer Instagram to Facebook or Twitter for their daily dose of social media. Secondly, Instagram has changed over the years to be more appealing. Everything from the user interface to in-app features has improved greatly. Instagram has successfully managed to capture the attention of billions of people, an overwhelming section of which are young. No wonder brands love Instagram for all their marketing needs.
Let’s explore how more likes on Instagram can benefit your brand marketing.
1. More people know about your brand
More likes mean more people know and recognize your brand. With this simple metric, you can easily chart how well your brand is growing. When you see a spike in your Instagram likes, it is surely good news for your brand and business.
Do not shy away from aggressively marketing your Instagram brands. Ask people to like your page so that they get regular updates. Create content that will impress visitors. That way, people will flock to your page by themselves and give you more likes and comments.
2. You get greater credibility with more Instagram likes
Let’s understand this point with a simple example.
Suppose you come across a coffee brand on Instagram, and see that their page has only 300 followers. What are your first thoughts on seeing the number of followers? You might think it’s a small business. You can think that it’s just starting out and is yet to make a name for itself. Even if you think differently, you won’t have the impression of coming across a booming coffee company.
Similarly, if your page does not have a substantial number of likes, it loses credibility. There is no feature of Instagram ‘dislikes’, but a low percentage of likes in your posts show that many of your followers are not interested in your brand. You will come across as a newbie who is starting out. Even worse, you might come across as a brand that never managed to grow.
3. You get to engage with top influencers
A very essential component of Instagram marketing is to engage with popular Instagram influencers. To get in a partnership with top influencers, your brand image needs to be credible. It directly links to the previous point where we talked about how more likes mean more authority. In some cases, you can even buy Instagram likes to add your brand credibility. You will get worthwhile returns for a small investment.
The best influencers would not want to work with a brand that has few followers. It is bad for their business and brand image. You need to have a substantial amount of likes in your posts for getting top influencers interested in your brand.
4. You get the chance to build a rapport with your followers
Instagram has very useful features for brand marketing, including live videos, stories, and short snippets (reels). These features let you connect to your audience in real-time. The more Instagram likes you have on your posts, the more effective your interactions would be. With very few likes, you would have a hard time building a rapport with your followers.
5. You can sell directly from Instagram
Instagram lets you post ‘shoppable posts’. This new feature lets your followers buy products or merchandise straight from Instagram. Shoppable posts will direct the user to your online store, from where they can buy what they want. The more Instagram likes you have on your posts, the higher the chances of sales through shoppable posts going up.
Conclusion
Brand marketing through Instagram is increasing in popularity every day. If you are having a hard time figuring your way through it, consider using the services of experts like TurboMedia. With its huge collection of tools and features, your brand marketing will be better than ever.
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