Top Tactics to Work In Brand Endorsements In Your IGTV
IGTV is an Instagram app that allows users to create and publish long-form videos. Due to the popularity of Instagram among brands for promotions and endorsements, IGTV too has become a potent video-centric marketing platform. If your brand wants helpful information about Instagram video endorsement, you’re at the right place. In this article, we’ll take you through the most effective tactics that brands can employ on IGTV to make endorsements successful. So, sit back, and read on!
1. Decide on a format
IGTV is different from your regular Instagram feed and Stories posts in terms of content format. When it comes to your feed and Stories posts you can do down the random route and share practically whatever you want. However, as IGTV is exclusively a long-form video platform, you shouldn’t create and publish random videos, as it can hurt the image of your brand.
So, before you start publishing videos on IGTV, you have to decide on a format – one which aligns with what your brand is all about. Once you’ve found the ideal format, we recommend creating a series around it so you can keep sharing videos with your Instagram followers that inform and entertain as well.
2. Experiment with tutorial videos
While different brands have tasted success through different types of videos on IGTV, one type of video is almost sure to result in Instagram views – tutorial videos. Over the years, countless brands have tried their hands at tutorial videos. When well-made, these videos can tell your audiences about the various features of your products and/or services.
You can either choose to keep things simple and straightforward or make your videos complex, depending on your target audience. For instance, if you’re targeting the masses through your videos, simple and easy-to-understand videos are the way to go. However, if you have a niche audience, you can choose to spice things up a little.
3. Keep your video length between 2 – 5 minutes
IGTV, similar to YouTube, is a long-form video platform, i.e. your videos can be as long as you want them to be. However, just because you can publish lengthy videos on the platform doesn’t mean you always should. Of course, when it comes to complex topics, lengthy videos work better than short videos due to the time needed to explain the topics. However, if the topic isn’t too complex, it’s best to make your videos between 2 – 5 minutes long.
The reason for this is simple – the attention spans of most modern-day internet users are short. It only takes a fraction of a second to get bored, and if your audience does get bored, there’s no way they’ll stick around to the end of your videos. So, keep it as long as it takes to get the message across, and no more.
4. Include call-to-action (CTA) messages
No matter how thrilling your brand endorsement videos are, ultimately, you’d want them to motivate viewers to buy your products. This is where call-to-action (CTA) messages can come into the picture and play an important role in transforming viewers into buyers.
Ideally, it’s best to include CTA messages at the end of your videos rather than at the beginning or in the middle. Additionally, remember not to stuff your videos with CTA messages. Your videos should be full of substance, and 2 – 3 call-to-action (CTA) messages should be enough.
So, those were 4 of the top tactics to make your brand endorsement videos effective on IGTV. If your brand is new to the Instagram platform, we recommend trying TurboMedia – a software tool for getting free Instagram likes and free Instagram followers. Through TurboMedia, you can also increase user engagement in the form of Instagram comments and Instagram likes.
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