Unique Ways to Use Instagram Stories to Your Advantage
In recent years, Instagram has added a variety of content-sharing features for its users. Instagram Stories is one of those features. Stories posts on Instagram are temporary posts, which are similar to how the Snaps feature works in Snapchat. A user’s Instagram Stories post lasts for 24 hours, following which it disappears automatically.
Brands have leveraged the Instagram Stories feature to their advantage since its launch, and you can, as well. To know how, read on, as we take you through some unique ways to make the most of the feature.
1. Conduct polls by using poll stickers
You can use Instagram Stories to conduct polls, which offer great ways to make your audience engage with your posts. Apart from encouraging your audience to engage, polls also help in understanding what your audience wants from you. Even a simple yes or no question can work wonders. Instagram offers users a variety of poll stickers that can be used to craft engaging Stories polls.
2. Share news about your brand’s latest developments
Whenever there’s any development in your business that you want your Instagram audience to know about, you can share it through Instagram Stories posts. While these posts may not result in increased sales, they can certainly keep your audience in the loop regarding what’s going on behind the scenes. Alongside information about your brand’s latest developments, you can also share news about giveaways and discounts through Instagram Stories.
3. Use chat stickers for hosting chats
Instagram offers chat stickers to users, and brands can use them in their Stories posts for hosting chats with up to 32 users. This is how it works – once your Stories post with chat stickers goes live, audience members that want to engage will send you a request to participate. All you have to do is approve the request. Once you do, the approved users will be able to chat with you using the stickers on the Stories post.
4. Get unique answers from your audience through the use of question stickers
Along with poll and chat stickers, you can also leverage question stickers. The biggest benefit of using question stickers is that you can get unique answers from your audience. Create custom questions with the stickers and get custom answers from your audience in return. So, if you have any brand-related questions to ask, question stickers are the way to go.
5. Do a live Stories video
Active followers receive notifications whenever you do a live Stories video, which can be incredibly effective at increasing engagement. So, when your Instagram traffic is at its peak, it’s a good idea to do a record and upload a live Stories post. Such posts tend to grab the attention of Instagram users quicker than other posts, so make the most of them.
6. Create branded stories
Instagram allows you to create branded stories, i.e., Stories posts that work like advertisements. All you need to do is to invest some money and use Facebook’s Ads Manager to promote the branded Stories posts. You can also add hashtags (up to 10) per branded Stories post, which will allow your posts to be discovered by Instagram users on the platform’s Explore tab.
So, these were a few unique ways to use Instagram Stories to your advantage. Before we end this article, we’d like to tell you about TurboMedia. If you want free Instagram followers and free Instagram likes to boost your presence on Instagram, look no further than TurboMedia.
It’s the perfect solution for new brands and aspiring influencers on Instagram that provides them with a solid foundation to build on. TurboMedia offers unparalleled safety as well, as it only provides authentic likes, followers, and views and eliminates the risk of being shadowbanned.
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