Using Instagram To Promote Your Etsy Store: Tips & Tricks
Did you know 80% of over a billion users on Instagram follow a business profile? Out of these, over 30% have reportedly purchased a product they first spotted on Instagram. These numbers are enough to convince anyone of the power of Instagram as a social media platform to boost up your business revenues.
We know Etsy is a brilliant e-commerce platform for creative artists and those gifted with a talented mind. But, in today’s digital age, talent may not be enough to get you noticed among burgeoning competition. If you aren’t harnessing the power of Instagram shop to create buzz around a sale or a new product, you are missing out.
In this article, we list useful Instagram and Etsy marketing tips and tricks that can help you promote your Etsy store.
Set Up a Business Profile
Want to showcase your brand’s story? We suggest putting your best foot forward and start by creating a business profile for yourself. Not only does it give your profile a professional look, but it also gives you access to meaningful insights and business analytic tools. From monitoring your reach and impressions to learning more about your followers’ buying patterns, a business profile can help you strategize well.
Create Your Brand Look
If you want to drive your Instagram followers to your Etsy shop, you must have your audience know who you are as a brand. At the end of the day, people are not solely interested in the products you sell. They also have a keen interest in who is behind it. Having a cohesive and well-crafted feed will grab more eyeballs and get more people talking about you. Focus on your brand’s mood and its aesthetics for a visual branding that reflects who you are.
Using the right hashtags that relate to your products can help tie your posts together. A good starting point can be to explore the hashtags a similar business uses and see how well it works on your posts. Experiment with the caption length of your posts to see which one generates the maximum engagement in the form of Instagram comments and likes.
Get To Know Your Audience
Engage, engage, and engage some more! Make sure you take some time out to respond to all the comments under your post. Don’t just stop at that. You can interact and like your fans’ content to keep the interaction going and develop a bond with them. Share or pin their witty comments to encourage them to interact more and spread the word about your Etsy shop.
Remember to Link Your Etsy Shop
Make it easy for people to visit your Etsy shop by putting the link on your Instagram profile wherever you can. Some spots include your Instagram bio, the captions on your post, or watermarks. When your link is easily available, the audience can simply click it and easily access your store.
Consider Investing in Sponsored Ads
A sponsored ad allows you to link your Etsy shop through a clickable CTA (call to action). You can customize this CTA button as per your goal, be it for people to “shop now” or “learn more”. These ads work wonders in advanced targeting and generate better click rates.
We hope these Etsy marketing tips can come in handy to drive traffic to your business. Instagram is an excellent platform to tell your brand’s story and showcase its personality. Ensure you create a unique and cohesive feel of your brand for your audience that leverages your talent in the best way possible.
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