Ways to Repurpose Very Old Instagram Posts for Fresh Content
Creating high-quality content on Instagram is not easy. However, you can reduce your burden by figuring out a way to repurpose your old Instagram posts.
Whether you are an influence or have a business, posting content on Instagram is a major part of your day-to-day operations. But, while you are struggling to post high-quality new content for your followers, you might forget about the content you have already created and posted. Every person who is involved in content marketing knows the importance of content repurposing. After all, it requires minimal effort and can yield great results. In this article, you will learn the different ways to repurpose very old Instagram posts for fresh content.
1. Turn photos into backgrounds
You must have several amazing old photos on your Instagram. You can repurpose these photos as background for visual quotes and graphics. There are several tools that can help you with this for free. One way you can use this is by simply applying a filter and adding a quote. However, you should brand the image. Once you are done with this, your old photos will be ready as new content for your Instagram account. You can also use your old popular photos as header images.
2. Curate posts into a guide
Instagram Guides were created around COVID-19 to share public health info. This feature is being rolled quietly to all the users. Through Instagram Guides, you can turn your old posts into a scrollable guide and share them with your followers. These guides also have a shareable URL that can be posted on Instagram Feed and Stories.
3. Recap of the event
If you organize an event annually, you can easily create more content by sharing photos and videos from the prior event. You can also use these photos as a way to promote your next event. Don’t forget to create a hashtag for your event. Even if you don’t have a recurring event, you can repurpose your old photos as throwback posts.
4. Create memes
Can you imagine Instagram without memes? Probably not. It is a fun and easy way to increase shares and engage with your followers. But how exactly can they help repurpose your old content? Consider a blog post that is not getting as many views as you expected. In order to increase its visibility and spread the word, you can reintroduce some information from the content in the form of a meme. However, the one thing that you have to take care of is ensuring that the memes watch with the personality and voice of your brand. If you fail to maintain brand consistency, you will have a flop on your hands.
5. Create story highlights
Apart from sharing content on your feed, you also have to share everything on your stories. There are many users who don’t scroll their feed. Instead, they spend more time watching Instagram Stories. So, by posting content on stories, you can make sure that your followers are able to see your content. Also, after reposting on Instagram as a story, you can save it in a Highlight that will live as evergreen content on the top of your profile. In fact, if there are some old posts, you can repurpose them as story highlights.
Repurposing Instagram posts can help you save a lot of time. It is a great marketing strategy that can help you complete the gaps in your feed. Go back through your data, gather the content that was best-performing, and transform it into fresh content. This will give you an opportunity to give life to your original content.
Repurposing old content isn’t the only way to increase your following. You can opt for the services offered by TurboMedia and get free Instagram followers and free Instagram likes. With the paid plan, you will receive followers every day. Any new post you make will receive likes within minutes. This is a sure-shot way of growing on Instagram and creating a successful brand.
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