What kind of content gets the maximum likes on Instagram?
Instagram is famous for promoting a wide variety of content. The expanse of ideas that take shape on Instagram is as diverse as the human race itself. However, not everybody succeeds in attracting a huge following. Even though everybody gets a certain amount of audience, the very nature of popularity is such that some get more and some get less. Also, the popularity factor is not always rationally explicable, evidenced by the fact that the most popular post on Instagram is a photo of an egg. Moreover, Instagram views and likes are not always content driven. Popular people bring in more Instagram likes, regardless of the content. However, certain similarities are visible among the most popular content on Instagram. Here we look at some such aspects that bring in most number of Instagram likes.
Photo posts
Instagram is primarily a space for visual content. Visually appealing, creative images drive in a lot of Instagram likes. Since visually appealing photos have to be aesthetically pleasing to human eyes, you can do a few things to make them so.
According to research, light coloured images get more likes on Instagram than dark coloured ones. Among light colours also, there is a significant preference for bluish tones than yellowish or reddish tones. This could be because of the fact that blue colours have a cooling effect on eyes. With so much back-to-back content to scroll through, dark searing colours can be heavy on the eyes. Bright yet cool toned colours stand out while also being soft on the eyes. Interestingly, it works in the opposite way on Pinterest. Warm, dark coloured images get more traction there.
Wide background shots seem to be preferred more than close-up pictures. This is attributed to the fact that people tend to be drawn in on a photo’s details. The more background there is, more details there are, to peer at. Close-up shots are also quite difficult to get right. They can get repetitive and boring very fast. With ample background, there are more options for creativity.
Candid, BTS shots
Some of the most popular Instagram photos are behind the scenes photos of businesses and events. While the staged photos get Instagram likes based on the skill and effort that goes into it, behind the scenes photos amaze with their naturally. The less effort that goes into it, the better.
Candid photos reveal the personality behind each person. This is especially effective for celebrities who have a specific image. People generally like feeling a connection with other people’s true selves.
Content of relevance
Timely relevance
Content that speaks to current times’ specific issues is high on popularity on all social media and advertisement platforms. Most brands put out advertisements that promote timely messages and take bold stances on several social issues. The same applies to personal Instagram pages also. Timely content that is informed and clear always attracts attention.
Thematic relevance
Depending on the kind of content you intend to put out, always try to stay on brand. Having a clear perspective that is unique to you is always an advantage on social media.
Inspirational quotes and Tutorials
Another section of popular Instagram posts mainly consist of advices, inspirational texts and tutorials. Instagram is often a place where people show off their lifestyles and experiences. So it is no surprise that it is also where people look for inspiration. People also look for easy-to-do life hacks and DIY tips, bringing in a lot of Instagram likes to these kinds of posts.
Conclusion
As with any social media platform, the number of followers and likes determine your reach and relevance. While it is important to have innovative content for your Instagram feed, it is equally important to know what people are interested in. Hope this article helps you up your Instagram game.
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TurboMedia Team
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