Why Engagement on Instagram is Important?
Did you know 80% of Instagram users follow one or more businesses? Another research revealed, 72% of users bought a product after first seeing it on Instagram. These statistics speak volumes about the popularity of Instagram today. The giant social media platform isn’t only for the foodies or book lovers to share their random clicks. It can be an effective marketing tool when used right.
But, how do you ensure your business features among such successful ones that the audience are constantly engaging with? If you want to get your brand to reach more people, you must invest some energy, time, and money to build your engagement rate. In this article, we tell you why.
Why Engagement is Important on Instagram?
Listed below are the top reasons why engaging with your audience should be your top priority:
Social Proof of Your Business
When we say engagement, it involves a lot more than just the number of your Instagram followers or Instagram likes on your post. While it does make a good first impression, what your audience needs to know is how you are as a business. A prospective new customer is most likely to consider your engagements with other customers before they purchase a product of your company. Similarly, Instagram influencers may also go ahead with partnering with you once they feel assured about your engagement levels. A high engagement rate indicates that you serve happy and loyal customers. It is as good as a positive testimonial from a happy customer.
Enhances Brand Awareness
If you want your business to be successful, it is pivotal to consider how your brand is perceived by your customers. After all, it is your business’s public-facing component that helps reflect your brand’s personality. Every time you get an Instagram comment on your post, the overall awareness of your brand increases. The best part is, it is not restricted by geographical barriers. The world is your oyster, and you can expand your reach by simply segmenting your branding efforts to a specific target audience. By building a better experience for your customers with your engagement, you help your brand stay relevant even as sentiments change and your audience grows.
Drives Your Audience’s Interest
If you are an Instagram addict, chances are you already know how notoriously famous its algorithm is. What makes it more difficult is that the algorithm is constantly evolving, meaning we must keep pace with it to succeed—the more Instagram views on your story, the better the engagement. The same applies to more comments and likes on your posts. When your audience is regularly engaging with your posts, Instagram recognizes your customers are interested. Conversely, no comments and no likes mean there is a lack of engagement which affects your content’s visibility.
Having said that, the Instagram algorithm levels the playfield for small businesses that compete with larger brands. As engagement becomes a key criterion, it makes every brand focus on churning content that prompts its audience to engage.
Closing Thoughts
To sum up, by prioritizing your engagement on Instagram you can boost your company’s brand image, have a better reach and experience an improved ROI. Free Instagram followers can help you leverage your social marketing strengths and build a community. They can get hundreds of free Instagram likes and comments on your post that can spark conversations and drive traffic to your business accounts. Instagram sees it as a positive sign and gives preference to your posts in your audience’s feeds.
If you want to grab more eyes on what you do, make sure you focus on your engagement rate.
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TurboMedia Team
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