Why Having a Huge Instagram Following Matters for Brands

Instagram has become more than just a social media platform where users upload images and videos. Today, it has become a full-fledged online marketing platform where millions of brands interact with their customers and make sales every day.

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1) It shows you are a legitimate business

2) You are likely to receive higher engagement

3) You are likely to see a boost in lead conversion

4) More followers means a larger platform

For brands, Instagram can be a business-changing tool that increases brand awareness and boosts your sales when you have the right approach to it. One such approach is to increase the number of your Instagram followers.

Why does the number of your Instagram followers and Instagram views matter? How can these help you reach your business goals? We answer these questions with the points below.

It shows you are a legitimate business

The more followers you have, the more legitimate and trustworthy your business appears. It shows that you are a business that is to be taken seriously. Suppose you have just a few hundred followers. In that case, users who visit your profile will not trust your business’s legitimacy because it means that you have not put in effort to create quality content to expand your customer base.

On the other hand, many Instagram followers mean that you are a popular and trusted brand that is active on the platform. The best part is that even if you are just starting out, there are great ways to get free Instagram followers and increase your follower count.

You are likely to receive higher engagement

A higher follower count means that you are likely to receive more Instagram likes and Instagram comments. Your posts will receive higher engagement because you are reaching to more people after all.

If you have just 300 followers or so, your profile is practically dead because there isn’t enough followers for you to interact with. You may be putting out valuable content regularly, but if there are no followers who appreciate it, you will not see the results you wish to see.

One way to get started on increasing your engagement is by signing up for services that provide free Instagram likes and free Instagram followers. This is a great way to boost your profile activity, regardless of how many followers you may currently have.

You are likely to see a boost in lead conversion

Put simply, for brand, more Instagram followers means more sales, which means a higher bottom line. This is because in the highly digitized world we live in today where brands can be made or ended all in the online space, your follower count is more or less equal to your customer count.

Having a huge number of Instagram followers means that you have a large audience to market your brand to. Since more people are exposed to your brand and your marketing efforts every day, they are more likely to become aware of your brand and travel down the lead funnel.

More followers means a larger platform

A huge following means that you get to reach tons of people from a single platform alone, which makes Instagram a powerful and essential marketing tool for businesses today. The more followers you have, the larger this platform becomes and the more people you can reach with your content.

In such a case, Instagram becomes more than just social media where you share your brand’s content. Rather, it is a platform where you can grow and establish your brand, connect with the right kind of customers, and establish a strong relationship with your followers.

The number of your Instagram followers and Instagram likes and comments may be more impactful for your brand’s online presence more than you realize. Invest in the right tools today to help you get free Instagram followers and free Instagram likes.

Why Having a Huge Instagram Following Matters for Brands by TurboMedia Team, 2 October 2020