Your Guide to Geotargeting on Instagram

Businesses are always finding ways to expand their reach on Instagram. As many as 1 billion people have accounts on Instagram, and almost 500 million use it daily. No doubt, a strong brand presence on Instagram can be a game-changer for your business.

Table of Contents hide

1) Geotagging

2) Benefits of Instagram Geotags

2.1) 1. Instagram adds you to its Photomap

2.2) 2. It increases your visibility

2.3) 3. It increases engagement

3) Adding Geotags

To help you in marketing your brand effectively, Instagram offers numerous features. One of them is Geotargeting or Geotagging. What is geotargeting, and how can it impact your business? Find out below!

Geotagging

Instagram allows you to add a location to your posts and stories. This is known as geotagging. Adding a location not only informs your Instagram followers about your specific location but also enables them to discover other posts associated with that place.

An Instagram geotag is the exact location where you store your Instagram content. To use a geotag, you must allow Instagram to get access to your physical location through your device’s GPS. By knowing the latitude and longitude of your location, Instagram suggests probable locations. When you select one of them and add it to your post, you engage in geotagging and the location so added is called a geotag.

The Instagram geotags appear right on top of your post and below your username. They can either be directed towards a geographic location such as Perth or refer to a specific place like, Manchester Arndale.

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Benefits of Instagram Geotags

Some advantages of Instagram Geotags are:

1. Instagram adds you to its Photomap

When you add a Geotag to your post, it appears in the photo map. The photo map shows the locations of all tagged photos. Therefore, when people search for a particular location or a specific type of place, such as a nearby toy store, they have higher chances of finding your business. In this way, it operates similar to Instagram hashtags.

2. It increases your visibility

Adding Instagram Geotags enhances the chances of people discovering your business. How? Instagram algorithm pays attention to the previous searches and interests of its users. Its main task is to ensure that its users get what they are looking for. Instagram geotags also work in this regard. If people are interested in your business and its offerings, the probability of them seeing your content increases when you use Instagram geotags. This helps you get more Instagram views.

3. It increases engagement

According to various research companies, adding Instagram geotags on posts receives 79% more engagement than those without them. Adding geotags enables people to find you easily by clicking on your business’s location on somebody else’s post. Instagram users who live near your location are also more likely to interact with your page. You may also come to know about your existing customers when they use your geotag. All these can result in increasing your Instagram likes, comments, and followers and thus, boosting engagement. Buying free Instagram followers can also help in the same.

Adding Geotags

Now that you know the importance of adding geotags, learn how to add them to your posts in these easy steps:

When adding a new post, click on the “Add Location” button.
You will find location suggestions. If the location you are looking for is present, tap on it or type the specific location.
Click on the location.

Similarly, geotags can be added to stories as well. All you need to do is: