Your Guide To Scheduling Instagram Posts In Advance
Instagram has become the de facto website for most people these days. With most of the younger people on the app, Instagram has the largest market share when it comes to youth culture and influence.
It is one of the largest social media platforms and brands capitalizing on the growing spending power of the youth. Instagram is the perfect platform to grow your business. But with the market being saturated right now, it is hard to make a mark in the industry.
You can strategize your growth with scheduled Instagram posts. Once you have figured out when your profile gets the maximum engagement, you can schedule posts to go up at that time automatically.
This brings consistency to your strategy and also makes sure that you have regular posts. Instagram algorithm prefers quantity over quality, but this does not mean that you compromise the quality of your posts. Finding a balance of quality and quantity is the best way to gain an audience.
How to schedule Instagram posts
If you have a creator or business profile on your Instagram app, you can use Facebook’s Creator Studio to schedule posts. It is an indispensable tool for many influencers and brands, and it is the only way one can schedule a post. Third-party apps were useful, but with Facebook giving you native tools, it is better that you use the Studio rather than third-party resources.
Link your account to the Instagram account
Go to the Creator Studio and use Facebook’s instructions to link the Instagram account to the Creator Studio. The steps will depend on whether your Instagram account is linked to the Facebook account or not.
Click on the create post option and then click Instagram Feed or IGTV, whichever suits you the best. You cannot schedule Instagram stories or Reels, but Instagram might add this functionality soon.
Fill in the time and date of when you want to post the content.
Now that you have made the post, it is important to upload the photo or video to the feed. It can also be a carousel post if you want it to be. Just click on the add content tab and choose the file you want to upload. You won’t be able to use templates as the Studio does not save templates. There is no content library either, so you won’t be able to save your visual assets here.
Craft your post
Write a great good caption for your post and use up to 20-25 hashtags. Tag all the recent accounts for maximum reach. Not only does the algorithm pick up such posts, but it also puts them on the explore page.
You should already have your profile’s statistics at hand as to what is the best time to put out a post. Next to the Publish button, there is the option to schedule your post.
Check your Instagram analytics to determine the time for maximum engagement. In most countries, the maximum interaction can be seen during 8-10 in the morning and later in the evening at 7. These are the times when people are either commuting or have just gotten off work in the evening.
Instagram posts are a great way to interact with your followers and gain new ones on the way too. Instagram scheduling brings consistency and discipline to your brand’s social media presence. It bolsters your public image and also helps people form some kind of expectations from the brand.
Instagram followers and Instagram likes are the new currency in the world of social media. A posting schedule helps streamline your social media strategy and also helps you in establishing a presence online.
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